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Bootstrapping Versus External Funding: The Pros and Cons

Bootstrapping versus external funding

Bootstrapping versus external funding, which should you go for? Should I bootstrap my business? Should I seek external funding from venture capitalists, angel investors, etc.?

When starting a business, one of the critical decisions entrepreneurs face is how to fund their venture. Two common paths are bootstrapping and seeking external funding.

Bootstrapped businesses are self-funded by the entrepreneur, often using personal savings or reinvesting profits from the business. This approach means that the entrepreneur retains full control and ownership of the company but must carefully manage limited resources.

Start Your Business in 30 Days Even If You Don't Have An Idea
Start Your Business in 30 Days Even If You Don’t Have An Idea

On the other hand, funded ventures receive capital from external sources such as venture capitalists, angel investors, or crowdfunding. This infusion of funds can accelerate growth and provide access to valuable networks and mentorship. However, it also means sharing ownership and potentially giving up some control.

Understanding the differences between bootstrapping and seeking external funding is crucial for entrepreneurs. This knowledge helps them make informed decisions that align with their business goals, risk tolerance, and long-term vision. Both approaches have their unique advantages and challenges, and the right choice depends on various factors specific to each business.

See Also: How to transition from idea to starting a business in 30 days.

Importance of Understanding the Differences between Bootstrapping And Seeking External Funding for Entrepreneurs

Choosing between bootstrapping and seeking external funding is not just a financial decision; it impacts the entire trajectory of a business. For bootstrapped ventures, the focus is often on sustainable growth, frugality, and immediate profitability. Entrepreneurs must be innovative and resourceful, as they rely heavily on limited resources.

In contrast, funded ventures can pursue rapid expansion and market dominance, leveraging the significant financial backing they receive. This can lead to quicker scaling and a stronger market presence. However, it also comes with the pressure to deliver rapid results and meet the expectations of investors.

By understanding the pros and cons of both bootstrapping and seeking external funding, entrepreneurs can better align their funding strategy with their business model and market conditions. This awareness helps them navigate the complex landscape of business growth, ensuring they choose the path that best supports their vision and objectives.

What is a Bootstrapped Venture?

A bootstrapped venture is a business that is started and grown using the entrepreneur’s personal finances or the revenue generated by the business itself. This means that the founder relies on savings, loans from family or friends, or the cash flow from the business operations to fund growth.

Bootstrapping unlike businesses funded with external funding often involves meticulous budgeting, creative problem-solving, and a strong focus on generating revenue from the early stages. The primary advantage of bootstrapping is that the entrepreneur retains full ownership and control over the company, making all strategic decisions independently.

For instance, companies like Mailchimp and Basecamp are famous examples of successful bootstrapped businesses. They managed to grow significantly without external funding by focusing on profitability and sustainable growth from the outset.

What is a Funded Venture?

A funded venture, in contrast, is a business that raises capital from external sources such as venture capitalists, angel investors, or through crowdfunding platforms. These external funds provide the business with a substantial financial cushion, enabling rapid scaling, extensive marketing campaigns, and the ability to hire top talent.

However, obtaining external funding often comes with trade-offs. Entrepreneurs might have to give up a portion of their ownership and decision-making power, as investors usually expect equity in return for their investment and a say in the company’s strategic direction.

Examples of funded ventures include companies like Uber and Airbnb, which raised significant amounts of capital from venture capital firms to fuel their rapid expansion and global reach.

Key Differences Between Bootstrapped and Funded Ventures

Understanding the key differences between bootstrapped and funded ventures is crucial for entrepreneurs deciding on the best path for their business.

Go from idea to starting your business in 30 days
Go from idea to starting your business in 30 days

Here are the main differences:

Ownership and Control:

  • Bootstrapped Ventures: The entrepreneur retains full ownership and control. Decisions are made independently without external influence.
  • Funded Ventures: Ownership is shared with investors, who often have a say in major business decisions. This can lead to a loss of control for the founder.

Financial Resources:

  • Bootstrapped Ventures: Limited to the founder’s savings and the revenue generated by the business. This often requires frugality and careful financial management.
  • Funded Ventures: Access to significant external capital, allowing for rapid scaling and investment in growth opportunities that might be out of reach for bootstrapped businesses.

Growth Pace:

  • Bootstrapped Ventures: Typically experience slower, more organic growth. The focus is on sustainable expansion and profitability.
  • Funded Ventures: Can achieve accelerated growth due to the influx of capital. This can lead to a quicker market presence but also comes with higher pressure to perform.

Risk and Reward:

  • Bootstrapped Ventures: Higher personal financial risk as the entrepreneur’s own money is at stake. However, the rewards are greater if the business succeeds, as they retain full profits.
  • Funded Ventures: The financial risk is shared with investors. While the potential for rapid growth is higher, profits are also shared with investors.

Operational Flexibility:

  • Bootstrapped Ventures: Greater flexibility in operations as decisions are made internally. The business can pivot quickly without needing investor approval.
  • Funded Ventures: Often have to align operations with investor expectations and targets, which can limit flexibility and require formal approval for major changes.

By understanding these differences, entrepreneurs can make informed decisions that align with their business strategy and long-term objectives.

Pros of Bootstrapping Your Business

Now, we look at the many advantages of bootstrapping a business over getting external funding.

Full Control and Ownership

One of the biggest advantages of bootstrapped ventures is that the entrepreneur retains full control and ownership of the business. This means you can make all strategic decisions without needing approval from external investors.

You have the freedom to set the company’s direction, make pivots when necessary, and maintain the original vision. For many entrepreneurs, this autonomy is invaluable. It allows you to build the business according to your principles and goals, without external pressures to compromise.

Flexibility and Agility

Bootstrapped ventures often benefit from greater flexibility and agility. Without the need to answer to investors, you can make quick decisions and adapt to changes in the market more efficiently.

This agility can be a significant competitive advantage and allows you to respond to customer feedback and market trends promptly. When you’re not tied down by investor expectations, you can experiment with new ideas, innovate continuously, and swiftly pivot your business model as needed.

Strong Focus on Profitability

Bootstrapped businesses are typically more focused on profitability from the outset. Since the entrepreneur relies on the business’s revenue to sustain and grow, there is a strong incentive to ensure that the business generates profits early on.

This focus on profitability can lead to more sustainable business practices and long-term viability. Entrepreneurs learn to manage resources wisely, optimize operations, prioritize revenue-generating activities, and foster a culture of financial discipline and efficiency.

Lean Operations and Resourcefulness

Operating with limited resources forces bootstrapped businesses to be lean and resourceful. Entrepreneurs become adept at finding creative solutions to problems, maximizing the utility of available resources, and avoiding unnecessary expenditures.

This lean approach can lead to more efficient operations and a stronger emphasis on value creation. By prioritizing essential activities and cutting out waste, bootstrapped businesses often develop robust, scalable processes that contribute to long-term success.

Cons of Bootstrapped Ventures

Here are the disadvantages of bootstrapping a business over getting external funding.

Limited Resources and Capital

One of the main challenges faced by bootstrapped ventures is the limitation of financial resources. Entrepreneurs rely on their personal savings or the revenue generated by the business. This can restrict their ability to invest in essential areas such as marketing, product development, and hiring.

Limited capital can slow down the growth process, making it difficult to compete with well-funded competitors who can afford to invest heavily in these areas. As a result, bootstrapped businesses often need to prioritize expenditures and make tough decisions about where to allocate their limited funds.

Slower Growth Potential

Bootstrapped ventures often experience slower growth compared to funded ventures. Without significant external investment, expanding operations, entering new markets, and scaling the business can take longer.

The need to generate revenue to fund growth internally can limit the speed at which the business can expand. This slower growth pace can be frustrating for entrepreneurs who have ambitious plans but are constrained by financial limitations.

Additionally, it can be challenging to maintain momentum and stay competitive in fast-paced industries where speed to market is crucial.

High Personal Financial Risk

Bootstrapping a business involves a high level of personal financial risk. Entrepreneurs typically invest their own money into the venture, which can strain their personal finances and create significant stress.

If the business does not succeed, the entrepreneur stands to lose not only their investment but potentially their personal savings and assets. This risk can be a heavy burden, particularly for those who are not in a position to absorb significant financial losses. The pressure to make the business profitable quickly can also lead to burnout and impact the entrepreneur’s well-being.

Challenges in Scaling

Scaling a bootstrapped venture presents unique challenges. With limited resources, expanding operations and growing the team can be difficult. Entrepreneurs must carefully manage cash flow to ensure they can meet the increasing demands of a growing business. This often means that bootstrapped companies grow in a more measured and incremental manner.

Additionally, the lack of significant capital can limit the ability to take advantage of large-scale opportunities or respond quickly to market demands. Entrepreneurs must be strategic and innovative in finding ways to scale their business without the financial backing that funded ventures enjoy.

While bootstrapped ventures offer many benefits, they also come with significant challenges. If you are considering bootstrapping your business over getting external funding, you must weigh these cons against the pros to determine the best path for your business.

Pros of Getting External Funding For Entrepreneurs

Here are the advantages of getting external funding for your business over bootstrapping the business.

Access to Capital and Resources

One of the most significant advantages of funded ventures is access to substantial capital and resources. External funding allows entrepreneurs to invest heavily in various aspects of the business, such as product development, marketing, and hiring top talent.

This financial support can provide a competitive edge and enable the business to execute its vision without the constraints of limited funds. With more capital, companies can also invest in advanced technologies, research and development, and other critical areas that drive innovation and growth.

Accelerated Growth and Scaling

Funded ventures can achieve accelerated growth and scaling compared to bootstrapped businesses. The infusion of capital allows for rapid expansion, including entering new markets, increasing production capacity, and scaling operations quickly.

This rapid growth can help businesses establish a strong market presence and achieve economies of scale faster. Moreover, with the financial backing, funded ventures can pursue aggressive marketing and sales strategies to capture a larger market share and build brand awareness.

Mentorship and Networking Opportunities

Securing funding often comes with access to valuable mentorship and networking opportunities. Investors, particularly venture capitalists and angel investors, bring a wealth of experience, industry knowledge, and connections to the table.

They can provide strategic guidance, help navigate challenges, and open doors to potential partners, customers, and other investors. This support network can be instrumental in making informed decisions, avoiding common pitfalls, and accelerating the business’s growth trajectory.

Enhanced Credibility and Market Position

Having reputable investors backing your venture can significantly enhance your business’s credibility and market position. It signals to potential customers, partners, and other stakeholders that your business has been vetted and deemed worthy of investment.

This enhanced credibility can lead to increased trust and confidence in your brand, making it easier to attract high-profile clients, secure lucrative contracts, and build a strong reputation in the industry. Additionally, being funded can make it easier to attract top talent who are excited to work for a well-resourced and promising company.

These benefits can provide a significant boost to entrepreneurs looking to rapidly grow their businesses and establish a strong market presence. However, it is essential to weigh these pros against the potential downsides, such as loss of control and pressure to meet investor expectations, to determine the best path for your business.

Cons of Funded Ventures

Here are the disadvantages of seeking external funding for your business.

Loss of Control and Ownership

One of the most significant downsides of funded ventures is the loss of control and ownership. When you accept external funding, you often need to give up a portion of your company’s equity. This means that investors now own a share of your business and may have a say in major decisions.

In some cases, investors may require a seat on the board of directors, further influencing the strategic direction of the company. This can be challenging for entrepreneurs who prefer to maintain full autonomy over their business.

Pressure to Achieve Rapid Results

With external funding comes the expectation to achieve rapid results. Investors typically seek quick returns on their investments, which can put significant pressure on the business to grow quickly and meet aggressive milestones. This pressure can lead to a focus on short-term gains over long-term sustainability.

Entrepreneurs may find themselves making decisions that prioritize immediate growth rather than strategic, long-term planning. This intense pressure can also lead to stress and burnout for the founding team.

Potential for Misaligned Interests

When you bring in external investors, there is always a potential for misaligned interests. While investors are primarily focused on maximizing their return on investment, the entrepreneur might have different goals, such as maintaining the company’s culture or ensuring long-term stability.

These differing priorities can lead to conflicts and disagreements on the best path forward for the business. Misaligned interests can also result in strategic decisions that may not align with the founder’s original vision for the company.

Dependency on External Investors

Funded ventures can become highly dependent on their external investors. This dependency can be risky, especially if the investors decide to withdraw their support or if future funding rounds do not materialize. The business might find itself in a precarious position, struggling to maintain operations without the expected financial backing.

Moreover, this dependency can limit the company’s flexibility and ability to pivot when needed, as major decisions may require investor approval.

By understanding these cons, entrepreneurs can make more informed decisions when considering whether to seek external funding or pursue a bootstrapping approach. The choice between bootstrapped vs funded ventures ultimately depends on the entrepreneur’s goals, risk tolerance, and vision for their business.

How to Decide If to Choose Bootstrapping Or Get External Funding

Deciding if to go the route of bootstrapping or getting external funding can be challenging. Here is how to choose the right path for your business.

Assess Your Business Goals and Vision

Before deciding between bootstrapping or getting external funding, it’s crucial to assess your business goals and vision. Ask yourself what you aim to achieve with your business. Are you looking to grow quickly and capture a significant market share, or do you prefer a more sustainable, gradual growth?

Understanding your long-term vision will help determine which funding path aligns best with your objectives. For instance, if your goal is to maintain full control and build a business that grows steadily over time, bootstrapping might be the better choice. On the other hand, if rapid expansion and dominating the market are your primary objectives, seeking external funding could be more suitable.

Evaluating Your Risk Tolerance

Your risk tolerance is another critical factor in deciding between bootstrapping or getting external funding. Bootstrapping involves a higher level of personal financial risk, as you are investing your own money and relying on the business’s revenue to fund growth. This can be stressful and may strain your personal finances.

Conversely, funded ventures spread the financial risk among investors, reducing your personal exposure but introducing other types of risks, such as pressure to meet investor expectations. Consider your comfort level with financial risk and the potential impact on your personal life when making this decision.

Understanding Your Industry and Market

The industry and market in which you operate can also influence your decision. Some industries, such as tech startups, often require significant upfront investment to develop products and achieve rapid growth. In these cases, external funding might be necessary to compete effectively and capture market share quickly.

Other industries, like service-based businesses, may lend themselves better to a bootstrapped approach, where growth can be more organic and less capital-intensive.

Analyze the competitive landscape, market dynamics, and typical funding practices in your industry to inform your decision.

Long-term Implications of Each Choice

Consider the long-term implications of choosing between bootstrapping or getting external funding. Bootstrapping allows you to maintain complete control over your business and its direction, ensuring that all decisions align with your vision and values. However, it may limit your growth potential and require a slower, more methodical approach.

On the other hand, securing external funding can accelerate your growth and provide valuable resources and mentorship but may come at the cost of diluted ownership and increased pressure to deliver quick results. Think about where you see your business in five or ten years and how each funding path might impact your ability to achieve those long-term goals.

Deciding to choose bootstrapping or seek external funding is a complex decision that requires careful consideration of your business goals, risk tolerance, industry context, and long-term aspirations.

Examples Of Bootstrapped and Funded Ventures

Successful Bootstrapped Ventures


Mailchimp is a prime example of a successful bootstrapped venture. Founded in 2001 by Ben Chestnut and Dan Kurzius, Mailchimp started as a side project to their web design business. They funded the business entirely through their profits, reinvesting earnings to fuel growth.

Mailchimp focused on providing a high-quality email marketing service tailored to small businesses. Over the years, it grew into a market leader with millions of users worldwide.

In 2021, Intuit acquired Mailchimp for $12 billion, showcasing the potential success of a bootstrapped business.


Basecamp, a project management tool, was bootstrapped by Jason Fried and David Heinemeier Hansson. They initially funded the business using profits from their web development consultancy, 37signals.

By focusing on simplicity and usability, Basecamp gained a loyal customer base. The company has remained profitable and sustainable, proving that a bootstrapped venture can grow without external funding.

Successful Funded Ventures


Uber is a well-known example of a funded venture that achieved rapid growth. Founded in 2009 by Garrett Camp and Travis Kalanick, Uber raised significant capital from venture capital firms, which allowed it to expand quickly and scale operations globally.

The funding enabled Uber to develop its technology, execute aggressive marketing campaigns, and navigate regulatory challenges. Today, Uber operates in hundreds of cities worldwide and has become a household name in the ride-sharing industry.


Airbnb, founded in 2008 by Brian Chesky, Joe Gebbia, and Nathan Blecharczyk, is another successful funded venture. The founders initially struggled to secure funding but eventually attracted investment from venture capitalists.

The financial backing allowed Airbnb to expand its platform, enhance its user experience, and grow its global presence.

Today, Airbnb is a leading player in the hospitality industry, offering millions of listings in over 220 countries.

Lessons Learned from Both Examples

Bootstrapped Ventures
  1. Focus on Profitability: Bootstrapped ventures like Mailchimp and Basecamp emphasize the importance of generating revenue early and maintaining profitability. This focus helps build a sustainable business model that doesn’t rely on external funding.
  2. Resourcefulness and Innovation: Limited resources drive bootstrapped ventures to be innovative and resourceful. Entrepreneurs learn to maximize the utility of available resources and find creative solutions to challenges.
  3. Maintaining Control: Full control over the business allows bootstrapped entrepreneurs to stay true to their vision and make decisions that align with their values without external pressures.
Funded Ventures
  1. Accelerated Growth: Access to substantial capital enables funded ventures like Uber and Airbnb to achieve rapid growth and market expansion. This can be crucial for gaining a competitive edge and establishing a strong market presence.
  2. Leveraging Expertise: Funded ventures benefit from the expertise and networks of their investors. This support can provide strategic guidance, mentorship, and valuable connections that contribute to the business’s success.
  3. Scalability: External funding allows for significant investment in technology, marketing, and talent acquisition, which are essential for scaling operations and capturing market share quickly.

Bootstrapping and getting external funding can lead to success just as highlighted in these examples. The choice between bootstrapping and seeking external funding depends on the entrepreneur’s goals, risk tolerance, industry, and long-term vision.


In this article, we explored the key differences between bootstrapping and getting external funding

Choosing between bootstrapping or getting external funding depends on various factors, including your business goals, risk tolerance, industry context, and long-term vision.

Bootstrapping might be ideal if you value independence and are willing to grow sustainably while external funding may suit those aiming for rapid expansion and who can handle the pressure of investor expectations.

Both paths have unique advantages and challenges, and the best choice aligns with your specific circumstances and entrepreneurial objectives.

How did you fund your business? Did you bootstrap or did you get external funding? Share your stories, challenges, and successes in the comments section below. Your story will help fellow entrepreneurs make informed decisions about their business journeys.

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