Personal trainer business ideas center on helping people lead a healthier and happier life. Owing to the importance of physical fitness and the right nutritional diet, the need for personal trainers is greater in demand than they used to be.
Personal trainers offer varying kinds of training services to clients. They draw out fitness plans for people who want to lose weight and keep fit. They also work with people who want to fully recover from bodily injury or illness; build muscles and weight among other needs.
Personal trainers may work from home, one-on-one in client’s destination or public places like; health clubs, fitness clubs and gym, recreation centers, hospitals, etc. They may also work independently on a full or part-time basis.
Beyond instructing clients on the proper exercise techniques and creating a meal plan, personal trainers need background training and certification related to the fitness industry. By having a certificate, clients can assert your competence to deliver and create safe exercise programs for them.
Recently, the personal training business has become a promising business in Nigeria with demands from many educated and affluent people for certified trainers. So, if you have the skills and passion to start an entrepreneurial journey in the fitness industry, this article is for you. So, fasten your belt as I take you on the trending personal trainer business ideas you can start in Nigeria.
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Profitable Personal Trainer Business Ideas In Nigeria
Yoga instructor guides clients in yoga activities. They show students different yoga moves and positions, students watch them do it while making the necessary corrections. Also, they teach yoga philosophy and other complementary areas like breathing exercises, nutrition, and meditation.
Yoga instructors can do one-on-one classes with clients, teach group classes, organise special training, work at fitness centers, or other related facilities. They teach clients major yoga styles like; Vinyasa, Hatha, Iyenga, Kundalini, Ashtanga, Bikram, Yin, Restorative, Anusara, and Prenatal Yoga style.
Teaching yoga is one of the interesting personal trainer business ideas as long as you have the knowledge, certification, and passion for the practice.
This is one of the personal trainer business ideas that involve leading and organizing group exercise sessions in stretching and strength training routines. Aerobic centers offer varieties of aerobic classes and allow students to select and participate in any of the classes based on their fitness goals.
Aerobics training is usually combined with music. It is done with the aim of improving body flexibility, muscular strength, cardiovascular fitness, and to help prevent illness. The instructors recommend the best exercise-related materials like sportswear, boots, books, and video on aerobic topics. They also decide the best health and fitness program for their clients.
If you are looking to start a personal trainer business as an aerobics instructor, you must be familiar with these common moves; corner knee, T-step, L-step, Lunges, Split Step, Straddle Down, Over-the-top, I-step, Triple knee, etc. To conduct your training, you can rent a training space.
Fitness Club And Gym
A fitness centre is a well-equipped building where fitness activities are carried out. They provide general muscular exercise involving all parts of the body. Also, they offer cardiovascular, weight training, massages, facials, and anti-ageing treatment services.
A fitness centre may employ the services of professional personal trainers to instruct people on different fitness activities like aerobics instructors, yoga instructors, etc. They may also organise group classes and train people in batches.
Fitness centres usually have daily, weekly, or monthly subscription plans for clients and render services to specific groups at the agreed time. Their major aim is to improve the client’s health and fitness using different training methods and equipment.
Fitness Equipment Selling
This is a valid business idea for experts in the fitness industry. It involves selling fitness clothing and fitness equipment. If you have the skill, you can manufacture the equipment or serve as a distributor/retailer of fitness products. You can also give customers personalised and customized clothing.
You need to understand each of the equipment, their uses, and fashion out how to either create one or source from manufacturers. Once this is done, let your clients try them out, ask for valuable feedback then leverage that to produce more.
This is a personal trainer business idea that organizes and leads group exercise sessions in music. It involves having the experience and knowledge required to offer dance lessons.
A dance instructor may select the music and choreograph an exercise sequence. They may train people on all kinds of dance or specific dancing styles. Also, a dance instructor teaches a group of people or does one-on-one service with clients for special occasions. They may focus on all ages with or without prior dancing experience.
A dance instructor may also own a dance studio and section each class to happen concurrently with different audiences.
These days, diet planning is one of the viable personal trainer business ideas where dieticians plan human nutrition and regulate diet. They simply develop a meal timetable and promote it to people. They help clients with healthy eating plans that are specific to their needs.
Diet planners know the right foods to eat to keep fit. They create a blend of tasty food with healthy ingredients. Dietary planners plan food for people in a way that their medical condition can be improved. Aside from planning a timetable, they can also prepare supplements or recommend food items. Besides, they can offer meal videos with instructions for clients to follow.
If you have a nutritional and educational qualification as a dietician, this personal trainer business idea is for you. However, you need to ensure that whatever you are dishing out is what can improve your client’s health.
This is about doing fitness and yoga videos for people to practice. It can be segmented into levels both for newcomers and advanced students. It can also be in sections online where students can start and follow the process as it is being done.
This is one of the personal trainer business ideas that involves training people on how to swim. Because swimming is an interesting activity and has a great impact on the body, the skill is high in demand in Nigeria. Swimming instructors offer swimming lessons and fitness classes for children and adults. They train clients on freestyle, breaststroke, diving, trading, backstroke, and butterfly strokes movement.
Swimming instructors usually offer private training for prospective swimmers. Each lesson is tailored to meet the client’s needs and is unveiled at their pace.
If you have interest in this training idea, you have to be an expert swimmer who can train people on how to move their body to resist water.
This involves a wide array of personal trainer business ideas. It involves training clients in a particular sport. Coaches teach athletes the required skills to succeed in their chosen field. This can be in boxing, soccer, table tennis, diving, or other kinds of sporting activities.
A professional coach usually has a passion for a field and is willing to help others develop their skill. He trains new people and commits himself to their advancement. Sometimes, he can also teach, lead, and even mentor students. It can involve working with different groups like; children, males, females, adults, etc.
If you are an expert in any sporting activities, coaching other upcoming talents is an idea you should consider.
Step By Step Plan On How To Start A Personal Trainer Business Idea
Now, I’m sure you have seen an idea that resonates with you. The next step is to start. We are going to tell you the process to start any of the personal trainer business ideas listed. Before you think of starting and monetising any of these skills, you need to become certified.
Step 1: Get Certified
Fitness certification can come as a degree from an educational institution or from an online/offline course.
When you do decide to go this path, it is important to take some time to become officially certified. This can be in Physical Education, Physiology, Exercise Science, Sports Medicine, Kinesiology, Anatomy, Physical Therapy, or any related field. Aside from this, you can attend workshops and seminars to expand your knowledge.
Owing to the sensitivity of the industry, learning should be a going concern. So, never stop learning to keep up with new trends.
Step 2: Register The Business
The importance of registering a business cannot be overemphasised. You must ensure to register with the Cooperate Affairs Commission (CAC) and make your business a legal entity.
First, pick a simple catchy business name that explains your business offering, then register the business with the Corporate Affairs Commission (CAC). By doing this, you are protecting your brand name and will be eligible to enjoy some benefits that are tailored to entrepreneurs.
With a registered business, you can open a corporate account with any bank of your choice. ReDahlia is your plug when it comes to business registration. They can be reached at firstname.lastname@example.org
Step 3: Decide On The Niche
Since the personal training business is a wide business area, you will need to decide on the niche of your choice. Do you want to target a specific market and help them achieve a particular goal? Or do you want to work with a diverse market and offer training to a large group of people?
You must understand that training exercise is unique to different groups of people, and be ready to help clients achieve their specific goals. For instance, you might prefer to work with young people who are interested in muscle building than those recovering from illness or bodily injury. Whichever way, your niche should be based on your qualification, your passion, and what you have experience in.
By choosing a niche, you will have focus, clarity and drive to become a successful enterprise.
Step 4: Write A Business Plan
This involves outlining the details of the business, target market, competition, and creating a financial plan. A business plan is a viable way to check if you are on track. Also, a business plan highlights some likely hiccups you might face in the business journey. It will help you outline your goals and make informed decisions.
If you conduct thorough market research, writing a business plan will not be a problem. More so, you can hire the service of a business plan expert or follow this guide. With a business plan, you can easily approach investors or financial institutions.
Step 5: Choose A Location And Set Up
A fitness center can be situated in a commercial/residential area. The major aim is to have it in a place that’s accessible to your target audience. Besides, you can decide to offer home services or align with a gym, or use community centers, or other open spaces to conduct your training services.
You need the following equipment.
- Flooring and gym mat: to allow clients to lie on the floor and exercise comfortably.
- Resistance bands; to allow for flexibility and functionality.
- Stopwatch; to time the fitness activities
- Measuring tape and fat calipers; to monitor clients’ progress and see if there is a need to make an adjustment to the training sessions.
- Portable bench or step: to perform all kinds of exercises, for example, step-ups, lunges, calf raises.
- Medicine ball
- Jump rope
- Foam rollers
- Weight, etc.
Step 6: Insurance
Being insured is one of the proactive measures you should consider as a personal trainer even before the business commence. This will protect you from any legal trouble in case you or your client gets injured while doing the recommended exercise.
Your insurance should cover students, instructors, guests, and other likely events that may be going on in the building. You can reach out to insurance companies and find out affordable plans for fitness experts.
Step 7: Market The Business
Once everything is set, the next thing is to create a marketing plan and promote the business. Also, you need to build a brand and create awareness for your brand.
The following will serve as a guide on how to market your business:
Establish an online presence by building a website. A business website allows customers to learn about your company and your services offering. It should be well built and optimised for SEO so that you can show up when keywords that relate to your industry are searched. You can build a website using platforms like WordPress, Wix, etc.
Secondly, market your business on social media channels like Facebook, Twitter, Instagram, YouTube, Pinterest, etc. Social media will help to increase your traffic. On these platforms, you can also create sponsored posts to reach more people. Then, as the business expands, think of hiring the services of App developers to develop an app that people can download.
Other things you can do include;
- Creating flyers and brochures to share to people.
- Placing adverts in newspapers and magazines.
- Networking with medical practitioners and other specialists in your field.
- Offering membership discounts and incentives that won’t affect the business.
- Creating a referrals package
- Asking for testimonials from satisfied customers and using it as a marketing tool.
- Offering small group training at a lower cost in exchange for more clients.
- Creating unique service offerings.
- Reaching out to local businesses or individuals and convincing them to subscribe to your services.
You must understand that marketing needs consistency and dedication to build a solid customer base. And once you have them, devise strategies to make them stay.
In conclusion, you do not need to break a bank before you start any of the personal trainer business ideas listed above. You can take things slow and steady. Although starting and staying afloat may not be easy, you can do it with determination.
Want to know the most lucrative business ideas you can start now? Get 35 Booming Business Ideas And Step-by-step Guides To Start Them; A Strategic and Financial Breakdown of the Most Lucrative Businesses in Nigeria.
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