Sound Sultan: Biography And Career Journey Of A Veteran Artist.

Sound Sultan

Sound Sultan is an award-winning Nigerian rapper, singer, songwriter, actor, comedian, a basketball player, and recording artist. He is a UN peace Ambassador, an Oxfam Ambassador Africa, a businessman, and the co-owner of Lagos City Stars basketball club.

See Also: Audu Maikori: biography and career journey of the CEO of chocolate city group.

Sound Sultan Background

Start Your Business In 30 Days

Olanrewaju Fasasi, who is popularly known by his fans as, Sound Sultan, was born on the 27th of November, 1976, in Jos, Plateau, Nigeria, to Mr Fasasi Liadi Alarape and Mrs Fasasi Adeyinka Ajarat. He is the fourth of six children.

From 1981 – 1987, Sound Sultan attended Stepping Stone Nursery and Primary School. After which he proceeded to the Federal Government College Ogbomosho for his Secondary education from 1988 –1993.

Afterwards, he went on to obtain a degree in geography and regional planning from the Lagos State University (LASU) in 1999. Sound Sultan is married to Chichi Morah, now Farida Fasasi, and they are blessed with three children.

See Also: The biggest co-working space in Ikeja, Lagos, Nigeria.

Sound Sultan

Sound Sultan Early Career

The veteran singer started developing an interest in music in 1991. He started with writing lyrics and miming at school parties. Sound Sultan gives his elder brother, Baba Dee the credit for his early interest in music.

See Also: Seun Kuti: musical escapades of Fela Anikulapo’s last son

Baba Dee studied theatre arts, so Sound Sultan received most of his early-stage experience from him. After secondary school, Sound Sultan learnt how to play the guitar and joined a band in 1999.

He started his show business career in 1996 when he hosted shows to raise money for studio sessions. In 1999, he emerged winner of several local talent-hunt shows and released his first single Jagbajantis in 2000. 

Jagbajantis became a major hit in Nigeria, so he continued releasing singles and also featured in hit songs of other artists. After a while, Kennis Music signed him. 

See Also: Internet entrepreneurs – successful internet entrepreneurs in Nigeria

Sound Sultan

Musical Career

Before his contract with Kennis Music expired in 2007, he had already released four albums with them. On leaving Kennis music, he partnered with Baba Dee to start Naija Ninjas. Naija Ninjas is a parent company for a record label, production outfit, and clothing line.

Although Sound Sultan commenced his music career as a rapper, he later diversified into different music genres. He sings R&B, Afrobeat, Soul, and Fuji.

Sound Sultan believes music artists should not be judged based on their music genre, because the message of the song is the most important thing.

Start Your Business in 30 Days

See Also: Tchidi Chikere: biography, movies, and songs of an ace movie director.

He worked with Wyclef Jean, 2face Idibia, and Faze on Wyclef’s Welcome to Haiti: Creole 101 album. After this album, Sound Sultan and Wyclef jean has collaborated on two other projects, King of My Country in 2009, and People Bad in 2012.

He became a UN Ambassador for Peace in 2012, owing to his exemplary lifestyle and career.

See Also: 100 profitable business ideas to start now for aspiring entrepreneurs and investors.

Sound Sultan

As A Basketballer

Sound Sultan previously played basketball for the Dodan Warriors, so he is an experienced basketballer.  In 2015, he partnered with investors and purchased shares in the Lagos Islanders basketball team. Afterwards, he became a facilitator of the African Basketball League and was one of the special guests at the first NBA African Games.

After the fallout of the African Basketball League, the veteran singer sealed a deal with the organizers of the Continental Basketball League to become a team owner of the Lagos City Club, and a facilitator of the league’s entertainment.

See Also: Biography, net worth and business life of Laura Ikeji-Kanu

Sound Sultan


  • Kpseeeeeeew – 2001
  • Textbook – 2004
  • Naija 007 – 2007
  • SS4 – 2008
  • Back to the future – 2010
  • Bush Meat – 2011
  • Me, My Mouth and Eye – 2012
  • Remember – 2015
  • Bad as e bad – 2015
  • Monsura – 2015
  • Out of The Box – 2016
  • Geshomo feat Wizkid and 2face Idibia – 2017
  • Naija Jungle – 2018
  • Odo – 2019


  • Monsura feat. Olamide – 2016
  • Show me Road – 2017
  • Non-Stop feat. Harrysong – 2017                              
  • Naija Jungle – 2018

See Also: Biography, movies and successful journey of Chioma Omeruah

Sound Sultan Awards And Nominations

  • Fame Awards for the Best New Artiste – 2003
  • Best Afro Beat Song at the Fame Awards – 2003
  • Most Popular Song at the Fame Awards – 2003
  • Best Songwriter at the Amen Awards – 2005
  • Amen Awards for the Best Afro Song – 2005
  • Soundcity Awards for the Best Collabo – 2007
  • Best Collabo at the Headies Award – 2010
  • NMVA Best Special Effects Video – 2010
  • Celebrity MVP at the DSTV NBBF All-star weekend – 2012  
  • The Headies Award nominee for Album of the Year (Back from The Future) – 2012
  • Legendary Award at the Scream Awards – 2016
  • Recipient of Scream Awards – 2017
  • Headies Award for the Best Contemporary Song – 2018

See Also: Biography, songs, and career of Adekunle Kosoko

Sound Sultan Quotes

“By the time you start appreciating and having better plans for your youth, you fit don old, so…”

“You don’t hate me; you are just too used to liking me.”

“Building a legacy is a lifetime task, So I don’t have time to stop and pose with material achievements. It’s always cool to want to attach success to what you can see. The most important attributes of success are those you can feel.”

“Please never stop dreaming, but wake up and get it…”

“Progressiveness is not just about advancement, it’s also about making sure you don’t do anything in the past that could hold you back.”

“People don’t respect the humble ones but hate on the proud ones!!!”

“My brother hustle oh!! Make you no come dey explain the nutritional value of stale soup to your children!”

See Also: Biography, success story and songs of Iyanya Onoyom Mbuk

“Watch the energy you put out to the universe. It is a cycle.”

“Knowledge hasn’t fulfilled its course 360 if it hasn’t been passed down.”

“No crash course on life!!!!! Get that knowledge by yourself on the go, no HANDOUTS.”

“I don’t judge people to feel good about myself.”

“Keep your head up your turn will come. And you wey dey up humble your stupid self cos the young shall grow.”

“Children are the future. Teach and lead them right with your actions, not just words.”

“We have so many good cops but the bad eggs we must not fail to address… Never defend bad thing, work on getting better. We can do better, each and every one of us.”  

See Also: Harrysong: biography, success story and net worth of the kingmaker

Entrepreneurial Lesson

Never Despise Your Little Beginnings

Sound Sultan started his career with little or nothing. During his early career days, he wasn’t popular, and didn’t have much money as well. But, he had a dream. He worked so hard on his dream until it became a reality. Today, he is one of the veterans in the music industry, inspiring the youths with his songs.

Entrepreneurs should never despise their days of little beginnings. Don’t be afraid to start small, as little drops of water make a mighty ocean. In fact, starting small will help you learn fast and fail fast as well.

Are you doing exploits in your industry, and would love the world to see your innovations. Contact us at entrepreneurs.ng for your exposure



1 thought on “Sound Sultan: Biography And Career Journey Of A Veteran Artist.”

  1. Sound Sultan was one of my favorite rapper in Nigeria during his time. It’s painful hearing the news of his death. Rip Sultan

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join Entrepreneurs Family

No spam, only business insights and tips. 

Entrepreneurs Sign Up

Business Registration

Most Popular

Join Entrepreneurs Family

No spam, only business insights and tips. 

Entrepreneurs Sign Up

Related Posts

How to start internet business

How To Start a Successful Internet Business

The Internet offers vast opportunities for business visibility and reach. Across the globe, businesses of various sizes and types are utilizing these chances to expand and extend their reach beyond local boundaries into new territories. Are you contemplating starting a business? Then, consider starting an internet business. How do you

Best WordPress Plugins

Where To Find The Best WordPress Plugins

WordPress, a versatile content management system, reigns as the go-to choice for building websites due to its adaptability. It operates on an open-source platform, allowing extensive modifications using plugins. These plugins, essential for feature augmentation, hold the key to unlocking your site’s true potential. What are the best WordPress plugins?

How to Improve Operational Efficiency and Productivity in an Organisation

How to Improve Operational Efficiency and Productivity in an Organisation

In today’s interconnected world where businesses compete fiercely, organizations need to be super efficient. Being efficient means doing things in a smart way that saves time and resources while still delivering good results. Operational Efficiency and Productivity in an Organisation is the central process that drives growth and stability in

Scroll to Top

Join Entrepreneurs Family!

Get access to FREE business insights and funding opportunities daily.

Entrepreneurs Sign Up