Edit Content

Betty Irabor – Biography And Life Of The CEO of Genevieve Magazine

Betty Irabor is a media personality, publisher, host, speaker, author, entrepreneur, and philanthropist. She is the Editor-in-Chief and founder of Genevieve Magazine, a leading fashion and lifestyle magazine. Aunty Betty as fondly called by many paved ways for other female publishers, young ladies look up to her and believe that if she can do it, they will someday do it as well.  In 2011, she was honoured by the Association of Professional Women Bankers as the most accomplished female publisher.

See Also: Social media business ideas to start now that will make you millions..

Betty Irabor Biography

Start Your Business in 30 Days Even If You Don't Have An Idea
Start Your Business in 30 Days Even If You Don’t Have An Idea

Betty Irabor was born on the 25th of March, 1957, and hails from Edo State. Her father was a Nigerian police officer while her mother was a seamstress. Betty Irabor lost her father early in life and was raised by her mother. She has a Bachelor’s degree in English from the University of Lagos.

See Also: Four ways to go into entrepreneurship.

She married Soni Irabor, a seasoned broadcaster, marketing communication expert and public speaker in 1983. They are blessed with a son and daughter, Omoruyi Irabor and Sonia Irabor. Her daughter, Sonia Irabor is an Editor at Genevieve Magazine.

Entrepreneurial Journey of Betty Irabor

Upon graduation, Betty Irabor practiced Journalism in National Concord for 5 years. While at National Concord, she served as a feature writer and was later promoted to assistant feature editor. She worked with Haisha Investment Company as a Public Relation/Administrative Manager for 2 years. Afterward, she teamed up with her husband as Managing Director of Ruyi Communications Ltd.

While running the family business, Betty Irabor was also a freelance writer for the Guardian, ThisDay, and Vanguard. She contributed a few columns for Black & Beauty magazine in the UK.

Betty Irabor saw a gap in the publishing industry and took a bold step to launch Genevieve Magazine, a Nigerian fashion and lifestyle magazine in 2003. The inspiration to own a magazine came when she was leafing through a lifestyle magazine published in Singapore. Genevieve Magazine tells the success story of Nigerian women and showcase their lifestyle in colourful ways.

She started Genevieve Magazine at the age of 45, this shows that it’s never too late to start building your dream business.

We can say that her vision for the magazine to be a lifestyle guide and inspire women has been achieved, it has become one of the leading Nigerian lifestyle magazine. Genevieve Magazine has featured numerous celebrities including Adesua Etomi-Wellington, Joke Silva, Toolz Oniru-Demerun, and many others.

See Also: 100 Business ideas to start now for aspiring entrepreneurs and investors.

Other Interest of Betty Irabor

Betty Irabor is an author and has published two books, ‘Morning Dew’ and ‘Dust to Dew’. Her first book, ‘Morning Dew’ was a clarion call for women to live a purposeful life. Betty Irabor’s latest book, Dust to Dew is a chronicle of her journey through life, her battles, insecurities, and her fights against mental health and depression.

She hosts a talk show, ‘Life’s Lessons with Betty Irabor’ on LITV. Betty Irabor uses the platform to share her life experience with viewers. She also brings guests onboard ‘Life’s Lessons With Betty Irabor’ who share their unique inspiring stories.

The media mogul is also a motivational speaker and advocates for mental health. She has delivered inspiring speeches at numerous events including Women in Microsoft, SLAY festival, and KONGA International Woman of the Year Project.

Se Also: Business ideas you can start with 100K and make millions


Go from idea to starting your business in 30 days
Go from idea to starting your business in 30 days

Betty Irabor founded Genevieve Pinkball Foundation (GPF) in 2005. The foundation is a non-profit initiative of Genevieve Magazine to increase breast cancer awareness, prevention, education, screening and treatment in Nigeria.

Genevieve Pinkball which started out as a platform for creating awareness for breast cancer has grown into a foundation that offers treatment to cancer patients that cannot afford it. They hold event annually to raise funds used in providing free surgery, chemotherapy, radio therapy, breast reconstructive surgery to patients.

The foundation donated a mammography machine to Lagos State Teaching Hospital for early diagnosis of breast cancer. In 2014, GPF partnered with Access Bank and other leading brands to stage an annual Run/Walk/Cycle for breast cancer awareness.

Excerpt from Dust to Dew

“Depression is like being trapped between elevator floors. When the elevator finally opens for you to escape, you’re too afraid to step out in the real world. You have the keys to the door, but you’re afraid to unlock it because you’re trapped by your fears. You’re in quicksand, waiting to be swallowed into external darkness. You’re dumb and the only thing you feel is grief. You may feel lost like you have missed your way and you cannot be saved. In the depth of despair, it might help to draw strength from the message of one of my favourite parables, the parable of Lost Sheep. Even if you feel right now like the lost sheep, remember that God is coming right out to look for you”.

Let’s create visibility for your brand and put your business on the world map. Contact us today to increase your sales and revenue.



Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join Entrepreneurs Family

No spam, only business insights and tips. 

Entrepreneurs Sign Up

Business Registration

Most Popular

Join Entrepreneurs Family

No spam, only business insights and tips. 

Entrepreneurs Sign Up

Related Posts

Types of small business insurance

Types of Small Business Insurance Every Business Should Know

Starting a new business is a big deal. It’s exciting and full of possibilities. To move forward confidently, it’s crucial to know about the types of small business insurance that protect your work from costs that unexpected events, like legal issues, damage, or business interruptions, might cause. This article will

Why Entrepreneurs Embrace Business Education

Why African Entrepreneurs Embrace Business Education

Why do African entrepreneurs embrace business education? Entrepreneurs are the lifeblood of economic progress, with small and medium-sized enterprises (SMEs) making up 90% of all businesses. These SMEs are more than just companies; they are the engines of job creation, contributing “up to 40% of national income (GDP) in emerging

Incorporating Mindfulness into Your Business Routine

Disclaimer- Presented by BetterHelp. Incorporating mindfulness into your business routine has many benefits. In the often chaotic world of business ownership, finding moments of calm and focus can be incredibly difficult. However, integrating mindfulness practices into your daily routine can offer numerous benefits, both for your personal well-being and your

How to Manage Anxiety in High-Stakes Business

Disclaimer- Presented by BetterHelp. How do you manage anxiety in high-stakes business? From client presentations to high-dollar sales calls, there’s no shortage of anxiety-inducing situations in high-stakes businesses. However, when your business’s success relies on your self-confidence and ability to perform, there’s no room for anxiety. So, what can you

Scroll to Top

Join Entrepreneurs Family!

Get access to FREE business insights and funding opportunities daily.

Entrepreneurs Sign Up