Edit Content

What Is Your Brand Saying? Let Your Brand Make A Statement.


Branding is a concept that has gone beyond products and services. People now require some measure of branding. Even if you do not consciously brand yourself or call yourself anything, in particular, you’re known for something in the circles you walk, work and interact in. That’s branding.

See Also: Resources that will help you start, market and grow a sustainable business.

Something happened some time ago, No, not the much-talked-about Twitter “fight” between Olamide and Don Jazzy, even though what I’m about to talk on happened in the same venue – Twittersphere.

Start Your Business in 30 Days Even If You Don't Have An Idea
Start Your Business in 30 Days Even If You Don’t Have An Idea

What happened? When the news broke of National PDP Secretary Olisah Metuh tearing up and attempting to eat the statement he made to the EFCC, Chicken Republic created artwork depicting food being delivered to this man through jail bars.

The internet went crazy.

Arguments were made for and against the advert, insults and mud were slung at the brand, politician, and others. Caving under the pressure, the brand deleted the “offensive” picture and tried to move on.

What I found most interesting is that when I first went online that day, having no prior knowledge of these things that had happened, I had seen a conversation on my TL between two people discussing the menu of this fast-food brand. This and a couple of other exchanges fed me with the impression that that was all that was being discussed. Then, I suddenly noticed the brand was trending and had been so for the past eight hours. Now, I know Nigerian Twitter very well and it takes more than casual food talk to keep a brand trending for that long. So, I did some digging. And I found the root of the drama.

The brand should not have deleted the picture because it shows a weakness and tendency to cave under pressure. And I’m sure no brand wants to be seen as such. Why would anyone apologise for providing the space with much-needed laughs? People miss the point of satire; and really a lot of the antics of the people who supposedly lead this country are laugh-worthy.

Besides, as a campaign, it was quite effective because, apart from reinforcing that they can get food to you anywhere, it got people talking about that particular brand in the public space. I cannot remember the last time that happened with any fast-food brand. It was smart marketing; leveraging on a popular issue to re-introduce yourself to your targets. They get full points for that.

The larger picture I intend to share here today, however, has to do with the fact that for the most part, the brand I’m talking about – like a lot of brands in that space or elsewhere for that matter – are usually quiet. It’s almost as though they think “we sell good stuff and that should be enough”. That is true to a large extent but it takes more than just “good stuff” to get a good product in front of those who want it.

What’s the point of making good stuff if people don’t know where you are?

So, from all this, what is your brand saying?

And I’m asking this on a professional and personal level. What are you known for – and is it consistent with what you’re selling and/or who you are? Are you clear on what you’re getting across to the people who require your services, or are they confused because whatever they know about you is second-hand information? Are you clear on what you’re saying, or do you change your message every three days?

Like it or not, every human being doing something is making a statement. Most of the time, the statements are unconscious but nonetheless, you’re saying something all the time. People, businesses that understand this take great steps in making sure that every part of their communication is in accord every step of the way. And that’s one of the most effective ways to leave an impression in the mind of a consumer who is beset by brands from all directions.

As you set out daily to achieve your greatness, ask yourself: what is my brand saying?

Let’s create visibility for your brand and put your business on the world map. Contact us today to make your brand the preferred choice for our audience of entrepreneurs and business leaders.

To keep track of our activities, follow us on Instagram.



3 thoughts on “What Is Your Brand Saying? Let Your Brand Make A Statement.”

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join Entrepreneurs Family

No spam, only business insights and tips. 

Entrepreneurs Sign Up

Business Registration

Most Popular

Join Entrepreneurs Family

No spam, only business insights and tips. 

Entrepreneurs Sign Up

Related Posts

How to close business deals

How To Close Deals And Increase Income For Entrepreneurs

How do you close deals? How do you close your first business deal and grow income year on year? This article explores how entrepreneurs can diversify, create new revenue streams, and close business deals using my own companies as examples. I’ll also share tips for closing deals. Selling More: Diversifying

Startup launch hacks

Startup Launch Hacks To Successfully Start Your Business

Launching a startup can be both exciting and daunting. Effective startup launch strategies are essential for navigating the competitive business space which is why we will be discussing startup launch hacks to help you launch your startup successfully. These strategies can be the difference between success and failure. See Also:

Important Business Skills

Top 5 Important Business Skills for Every Entrepreneur

Nigeria is experiencing a surge in entrepreneurial activities. More people are venturing into business, creating a vibrant and competitive environment. This growth is exciting but also challenging. Entrepreneurs face many obstacles, from financial constraints to market competition. To succeed, entrepreneurs need important business skills. See Also: How to transition from

Scroll to Top

Join Entrepreneurs Family!

Get access to FREE business insights and funding opportunities daily.

Entrepreneurs Sign Up