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How to Build a Business to Sell: A Guide to Starting with an Exit Strategy

How to build a business to sell

How do you build a business to sell? Starting a business with the end in mind isn’t common practice, but it’s a smart move that can lead to substantial rewards. Building a business to sell is not just a concept; it’s a strategic approach that positions your venture as a compelling opportunity for future buyers. This mindset isn’t just about chasing profits; it’s about creating a solid, sellable entity from the very beginning. Entrepreneurs learn the fundamentals of building a strong business in our program- the Start Your Business in 30 Days Program.

There are successful stories of businesses that sold for a fortune. They are not luck-based windfalls; they’re the results of intentional planning and building a company with a clear exit path. Understanding how these entrepreneurs navigated the business lifecycle to arrive at a profitable sale offers valuable lessons for those looking to do the same.

See Also: How to transition from idea to starting your business in 30 days and owning all your business assets.

Start Your Business in 30 Days Even If You Don't Have An Idea
Start Your Business in 30 Days Even If You Don’t Have An Idea

In this article, we will look at how to build a business you can sell. We’ll look at the key components that make a business attractive to buyers and how to weave them into your business fabric from day one. Everything you need to build a business that you will eventually sell will be discussed so fasten your seat belt.

How to Lay the Groundwork for a Sellable Business

When you’re building a house, you start with a solid foundation. The same principle applies to build a business you intend to sell. This section is all about laying the bricks that will support your future success.

Understanding the Endgame

Defining Your Exit Strategy from the Start

Imagine starting a novel knowing the ending; it shapes how the story unfolds. That’s the power of an exit strategy in business. It’s not pessimistic; it’s pragmatic.

Whether you envision selling to a large corporation or a friendly competitor, knowing this informs every decision you make — from the company structure to the operating processes. Your endgame isn’t just a distant goal; it’s the compass that guides your business journey.

Knowing What Buyers Look For in a Business

Buyers are attracted to businesses like bees to honey, but only if the honey is sweet. They look for profitability, scalability, a strong customer base, a unique value proposition, and clean financials. When you build a business to sell, think like a buyer: What would make your business irresistible to you? Embed these attributes into your company’s DNA to make it a tantalizing prospect for any suitor.

Choosing the Right Industry

Industries with High Acquisition Rates

Some industries are hotspots for acquisitions. Tech startups, health and wellness, renewable energy, and e-commerce are current magnets for buyers. But don’t jump on a bandwagon blindly. The key is to find a sector that not only has a high sell-through rate but also resonates with your passion and expertise. After all, a sellable business is not just about trends; it’s about substance.

Market Research and Future-Proofing Your Concept

What works today might not work tomorrow. Hence, solid market research is your crystal ball when you build a business to sell. It helps you understand the trends, the competition, and the customer demands. Moreover, it allows you to future-proof your business idea.

When you build to sell, think about sustainability and adaptability. How will your business stay relevant in the future? A business built to sell is one that’s built to last.

See Also: How to save on taxes for your business in the USA

Structuring Your Business for Success

Go from idea to starting your business in 30 days
Go from idea to starting your business in 30 days

A robust structure is vital for a building to withstand storms and the test of time. Similarly, when you build to sell, your business needs a strong structure to thrive and be considered valuable by potential buyers.

Scalable Business Models

Designing a Business Model That Appeals to Buyers

Buyers don’t just buy a business; they buy potential. To attract them, your business model must demonstrate clear potential for growth. This means creating systems that can expand without a constant increase in costs.

A model with built-in efficiency gains – where increasing revenues cost less and less over time – is a golden ticket in the eyes of an acquirer. We teach our entrepreneurs how to develop a business model at the Start Your Business in 30 Days Program.

Focus on Scalability and Repeatable Sales

Scalability and the ability to generate repeatable sales are the heartbeats of a sellable business. It’s about showing that your business can grow beyond its current horizons without collapsing under its own weight.

When you build a business for sell, one of the first things to do is to implement processes and products that don’t require reinventing the wheel with each sale.

Think subscription models, product lines that can be expanded or updated with minimal hassle, and services that customers will need on an ongoing basis.

Building a Strong Brand

The Importance of Brand Equity

Brand equity is like a magnet; it doesn’t just attract customers, it draws in buyers, too. A strong brand can command higher prices, promise customer loyalty, and offer a competitive edge that buyers are willing to pay a premium for.

Build a brand that resonates with people’s emotions and values, one that stands for something beyond the products or services offered.

Intellectual Property Considerations

Intellectual property (IP) is the fortress that protects your brand. It’s not just about the legal protections afforded to your products or designs but also the proprietary processes and trade secrets that make your business unique.

Securing your IP rights is crucial as it can be a significant factor in a buyer’s decision-making process. Ensure your IP portfolio is in order, with trademarks and patents where applicable, to add tangible value to your brand. To register your trademark, reach out to us on WhatsApp- 08038874148.

See Also: Step-by-step guide to start a business for beginners.

Financial Planning and Record-Keeping Strategies For Your Business As You Build To Sell

Like the foundation of a skyscraper, your business’s financial groundwork must be solid, transparent, and meticulously planned to support the growth and eventual sale of your enterprise.

Setting Up for Financial Transparency

Importance of Meticulous Financial Records

A business’s financial records are its bedrock. When it comes to selling your business, the clarity, accuracy, and detail of your financial history can make or break a deal. It’s not just about knowing your numbers, it’s about being able to show a clear and trustworthy financial narrative that provides buyers with the confidence that they’re making a wise investment.

Implementing Systems for Clean Bookkeeping

A clean set of books is non-negotiable. Utilize accounting software that not only aligns with your business operations but also provides detailed reports and insights.

Regular audits, whether internal or external, should be part of your routine when you build a business to sell to ensure accuracy and to correct discrepancies before they become problematic.

This attention to detail demonstrates to potential buyers that the business is well-managed and that they can trust the financial data being presented.

Revenue and Profitability Metrics

Key Financial Metrics That Attract Buyers

Buyers are typically interested in a handful of key financial metrics: revenue growth rates, profit margins, customer acquisition costs, customer lifetime value, and the efficiency of capital expenditure.

Your ability to present these metrics in a positive light, with a clear upward trajectory, positions your business as a growing concern with a bright financial future.

Strategies for Improving Profit Margins

Improving profit margins is often about optimization and elimination – streamlining operations to reduce costs and eliminating wasteful expenditures. It’s about smart pricing strategies, reducing costs of goods sold by negotiating better terms with suppliers, and leveraging technology to improve operational efficiency.

Demonstrating a continuous effort to improve these margins shows potential buyers that the business is proactive and always striving for higher profitability.

See Also: Startup funding opportunities for entrepreneurs.

Operational Excellence Is Key When You Build To Sell Your Business

Operational excellence is the unsung hero of a successful business. It’s about creating a seamless, self-regulating system that maximizes efficiency and empowers your team to deliver consistent value to your customers — all while positioning your business as a well-oiled machine ready for a smooth transition to new ownership.

How to Streamline Your Business Operations As You Build To Sell

Creating Efficient, Documented Processes

Efficiency is born from clear and concise processes. Documenting these processes ensures that every task is completed optimally, each action is replicable, and all outcomes are predictable.

This documentation becomes a knowledge base for current and future employees and a valuable asset that demonstrates to potential buyers the company’s capacity for consistent delivery without any loss of quality or service.

Automation and Delegation

Leverage technology to automate repetitive tasks where possible, freeing up your human talent for more strategic initiatives. Identify tasks that can be efficiently handled by software or outsourced partners. This not only speeds up operations but also reduces the risk of human error.

Delegation is equally important; trust your team members with responsibilities that match their skills and push them to grow. This creates a dynamic where the business can function effectively, even in your absence, which is a key selling point for potential buyers.

Assemble a Stellar Team

Hiring with the Future in Mind

Recruit individuals not just for the role they will fill today but also for the potential they bring for tomorrow. Look for adaptable, lifelong learners who can evolve as the business grows.

This future-oriented hiring strategy ensures that your team doesn’t just meet current needs but is also equipped to handle the challenges and opportunities down the line, adding to the longevity and sustainability of the business.

Building a Self-Sufficient Team

Develop a team that can operate independently of any single leader. Invest in training and development programs that foster decision-making skills and leadership qualities at all levels.

Encourage a culture of ownership where each team member feels responsible for the business’s success. A self-sufficient team assures potential buyers that the business can sustain its performance, regardless of its ownership, which is a compelling argument for a higher valuation.

See Also: How to build a business around your passion.

Marketing for the Future

When you build for sell, your marketing will include forward-thinking strategies that not only captures the attention of the market today but also builds a framework for tomorrow’s growth.

Marketing for the future when you build the business for sell is about proving the business can continue to expand its reach and retain its customers over time, showcasing its potential for enduring profitability.

Customer Acquisition and Retention

Establishing a Loyal Customer Base

The cornerstone of sustainable growth is a loyal customer base. Cultivating strong relationships with customers leads to repeat business and organic referrals.

Implementing customer loyalty programs, personalized engagement, and feedback systems can fortify the trust and connection customers feel toward your brand, making them less likely to switch to competitors.

Demonstrating a robust and loyal customer base when you build to sell is a significant asset when attracting buyers, as it promises ongoing revenue for the business.

Long-term Contracts and Recurring Revenue

Securing long-term contracts and setting up models for recurring revenue are critical components of financial stability. They provide predictable cash flow and demonstrate to potential buyers that the business has a steady income stream.

These contracts act as proof of trust in your business and its services, showing that clients are willing to commit for the long haul. It’s also indicative of a business model that can survive market fluctuations, which is a big plus for investors.

Building a Marketable Asset

Leveraging Data and Customer Relationships

In today’s digital age, data is as valuable as currency. Utilizing customer data to refine marketing strategies, personalize offerings, and predict market trends can significantly increase the marketability of your business.

Establishing strong customer relationships through excellent service and engagement can turn your customer base into advocates for your brand. By demonstrating how you leverage these assets, you can show potential buyers the depth and potential for scalability within your marketing strategy.

Preparing Your Marketing for Due Diligence

Prospective buyers will scrutinize your marketing efforts during the due diligence process. Ensure your marketing strategies are well-documented and results are meticulously recorded and analyzed.

Have clear reports showing the return on investment for your marketing expenditures and the effectiveness of different channels and strategies. This transparency in marketing effectiveness not only boosts your credibility but also gives buyers confidence in the business’s potential for growth and profitability.

How to Prepare for the Sale Of Your Business

Preparing your business for sale is a critical phase that requires careful planning and execution. This section will guide you through the valuation process, market timing, and the steps involved in the actual sale.

Valuing Your Business

Before you can sell your business, you need to understand its worth. Valuing your business is both an art and a science, involving a combination of financial analysis, market comparison, and foresight into industry trends.

Understanding Business Valuation Methods:

Asset-Based Approach:

This method totals up all the investments in the company. It is particularly relevant for businesses with significant physical assets.

Income Approach:

Here, we forecast future cash flows and use them to estimate the business’s present value. This approach suits businesses with stable and predictable cash flows.

Market Approach:

Comparing your business to similar ones that have recently sold can provide a ballpark figure, especially in a well-defined market with many transactions.

Adjustments and Add-backs:

Review your financials for one-time expenses, owner’s discretionary spending, and non-operating assets that can be adjusted to reflect the true earning potential of the business.

Forward-Looking Financials:

Develop financial projections to show potential growth and scalability, which can significantly enhance the perceived value of your business.

Intangible Assets:

Consider the value of non-physical assets such as brand reputation, customer loyalty, and intellectual property.

Getting a Professional Appraisal:

Engage with a professional business appraiser for an unbiased valuation, which can serve as a strong foundation for your asking price.

The Selling Process of Your Business

Selling a business is a multifaceted process that involves finding the right buyer, negotiating the deal, and ensuring a smooth transition.

Choosing Representation:

Decide whether to sell the business yourself or hire a broker. A good broker can help you find qualified buyers, negotiate better terms, and handle much of the paperwork.

For large or complex businesses, consider hiring an M&A advisor who specializes in your industry.

Preparing the Sales Memorandum:

This document provides potential buyers with detailed information about your business, including financials, operations, and market opportunities. It should be thorough but also highlight the unique selling points of your business.

Finding the Right Buyer:

Target strategic buyers who might pay a premium for your business because it offers synergies with their own.

Look for financial buyers with a track record of investing in similar businesses and a clear understanding of your industry.

Negotiating the Deal:

Understand the importance of the initial offer and subsequent negotiations. It’s not just about the highest price but also favorable terms and conditions.

Be prepared for due diligence, where the buyer will scrutinize every aspect of your business. Transparency here is crucial to maintaining trust and momentum in the sale process.

Closing the Sale:

Work with attorneys to draft the purchase agreement, ensuring all negotiated points are accurately reflected.

Plan for a smooth transition with the buyer, which may include training new owners or agreeing to stay on for a period as a consultant.

By understanding these key aspects, you can better prepare your business for sale, potentially leading to a more successful and profitable exit. Remember, the goal is not just to build the business and sell the business but to do so in a way that reflects its true value and your hard work in building it.

Conclusion: A Path to Prosperous Exit

In this guide, we have gone through the meticulous journey of building a business with the end in mind – a profitable sale.

If your intent is to build a business and sell it, here is a recap of what you need to do:

Essential Steps to Take When You Plan to Build a Business to Sell:

  1. Start with a Solid Foundation: Prioritize a scalable business model and robust financial systems from the get-go.
  2. Market Positioning: Establish a strong market presence with a clear value proposition and competitive edge.
  3. Systematic Growth: Implement systems and processes that ensure consistent quality and service as the business grows.
  4. Financial Health: Maintain clean and organized financial records, and manage cash flow with diligence.
  5. Building a Team: Invest in a reliable team that can operate the business without your daily input.
  6. Preparing for the Sale: Understand your business’s value and the best timing to enter the market for a sale.

Building a business is not a sprint; it’s a marathon that rewards patience and strategic planning. Resist the urge for quick fixes or shortcuts. Sustainable growth often comes from deliberate and thoughtful scaling, which, in turn, leads to more attractive valuations.

Selling your business can be one of the most gratifying milestones in your entrepreneurial journey. It’s a tangible acknowledgement of your hard work, creativity, and perseverance.

Financially, it can provide the means for future ventures or a comfortable retirement. Personally, it can offer a sense of accomplishment and the freedom to pursue new challenges or passions.

How We Can Work with You to Start And Grow Your Business

If you want to work with our founder- Florence Chikezie to start a profitable and sustainable business, then enrol in the Start Your Business in 30 Days Program. She will take you from idea to starting your business in 30 days. At the end of the program, you will get a registered business with CAC, logo and brand assets, admin set-up, one-on-one consulting sessions and more. Click here to enrol.

Every week, she teaches practical business lessons that have helped thousands of entrepreneurs start and grow their businesses. If you want to benefit from her teachings, click to sign up for the weekly business lesson here.

She is an internationally trained award-winning entrepreneur running three profitable businesses and a member of the prestigious Forbes Coaches Council. 

She also works with companies and established corporations to scale their impact and revenue. Reach us at Business@entrepreneurs.ng if you would like to transform your business.

See the different ways we can help increase your business success.



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