In the early 2000s, most Nigerians never thought anything online would make sense let alone become a source of income. Fast forward to 2020, making money online has become a lucrative source of income. These days, everyone is making money on the internet. I’m not talking about online scams or fraud. I mean legit online business like earning from Google AdSense.
Making money online has always existed but it became more publicised in Nigeria after a renowned blogger proved she was making a living with her online business (blog). Upon this revelation, some smart business owners got thinking. Over time, they began to optimize the internet to grow their business, and trust me, they are not holding back.
One recurring question you could be asking is,
How do I get started?
There are various ways to make money online, some of which include; blogging, e-commerce, affiliate marketing, etc. These are great ways to make money online but in this post, we shall be talking about how to make money with Google AdSense.
I bet you know all there is about Google but AdSense might be new to you. Brace yourself as you are about to gain more knowledge on Google AdSense and most importantly how to make money from it.
Are you ready?
What Is Google Adsense?
According to Wikipedia, Google AdSense is a program run by Google through which website publishers in the Google network of content sites upload text, images, video, or interactive media advertisements that are targeted to the site content and audience.
These advertisements are administered, sorted, and maintained by Google. They can help you generate income on either a per-click or per-impression basis. In other words, once a person clicks on the advert placed on your website, blog, or YouTube video you get paid.
Now you know what Google AdSense means, the next question is how to get started. Before applying for Google AdSense, you need to have some things in place.
In case you are wondering if you need to pay a fee to access Google AdSense, the good news is that it’s FREE. You don’t need to pay a dime to apply for Google AdSense.
However, you will need to get some things in place first before you can successfully start making money from Google AdSense.
Things You Need Before Applying For Google Adsense
Before you decide to apply for google AdSense you need to have the following in place.
- Internet Enabled Computer/Laptop.
- Google Mail Account.
- Media (Website/Blog/YouTube channel /App)
Listed above are the basic things you should put in place before you start thinking of applying for Google AdSense.
1. Internet Enabled Computer/ Laptop
This is the first thing you should have. You need a computer/ laptop that will grant you access to the internet. See this as your office, oh! yes… because you will be doing a lot of work with it.
2. Google Mail Account
Before signing up for Google AdSense, you need to have a Gmail account. The Gmail account must be active and functional. This is very important. Gmail account is a product of Google and it links to other Google apps and services. With your Gmail account, you can start your application process.
3. Media (Website/ Blog/ YouTube channel/ App)
This is the platform that you will use to apply for google AdSense. If you love making videos for fun and laughs, why not convert the hobby to an avenue to make money. You can start a YouTube channel and upload those videos. You can also open a website for your business or start blogging about the things you love.
With a blog, website, YouTube channel, and App, you can apply for a Google AdSense with ease. Once your blog or website is up and running, you must drive traffic to it. Now, this is where you need serious work.
To attract viewers to your site, ensure that the content created for your media is unique, quality, and original. Also, optimise your content for SEO. Nobody wants to spend data and time on poorly developed content. The harsh reality is that with no viewer, no clicks on ads.
Now you know the meaning of Google AdSense and the things you need before applying for a Google AdSense.
Let’s proceed to another important point.
How To Make A Successful Google Adsense Application
Your Google AdSense application could be rejected if your blog or website is not well optimised. There are some things you must do to ensure that your application is accepted.
1. Create Original Content For Your Site
To increase your chances of getting your application approved, ensure the content on your website is authentic and original. If you simply go to other websites to copy and paste articles on your website, your application will most likely be rejected.
Moreover, Google frowns at plagiarism and intellectual theft. Constantly update the site and try as much as possible to have at least 25 different posts on your website before applying. It is advised that these posts should not be less than 400 words each.
2. Use A Well-designed Platform
3. Submit Your Application
Before submitting your google AdSense application, ensure that you fill in the necessary information. You will be asked to provide certain information which includes; your website URL, individual or business name, mailing address, phone number, and email address.
4. Wait For Approval
After you have made your submission, it usually takes 24 to 48 hours for Google to review and approve your application. If you followed these steps, you should have no issues getting approved quickly. But if your application is rejected, don’t be dismayed. Make the necessary corrections and recommendations, then re-apply within 3 to 4 weeks.
5 Top Practices To Increase Your Adsense Earnings
Finally, you have your AdSense approved and ads are now being placed on your website/blog or YouTube. The next question is how to maximize your earnings through Google AdSense. Remember, you only get paid by impression or when visitors click on the ads on your website/ YouTube.
As a result of this, you will need more views and clicks to increase your earnings. Look at it like this. If more people visit your site every day, they are more likely to click on the ads. Thus, more visitors could translate to more clicks on the ads. Below are some tips that can help to increase your AdSense earnings.
1. Create High-Quality Content
This can never be overemphasised. If you want people to visit your page or YouTube channel, you have to provide quality content for them. In other words, share valuable and useful information.
By doing so, you attract more visitors to your website/YouTube channel. If you are not creating content that is relevant to people, then you might not attract enough visitors. You need to create contents that interest and engage people.
2. Find Right Keywords
Here you have to be creative and strategic. To boost your Google AdSense earnings, you need to build your content around high-ranking keywords. What are keywords? A keyword is simply a word that is related to the content of your article or post. It makes it easy for people to find your content online.
3. Ads Placement Practices
Yes, I understand you want more clicks on ads but you have to do it smartly. Having too many ads on your site can be very annoying. If you place ads wrongly, trust me, even if your website or blog is amazing, you will discourage people from visiting again. Place your ads in strategic and visible positions that will not distract your visitors.
4. Choose A High Paying Niche
There are niches that pay better than others. Therefore, choose a niche that people bid higher for. There’s a high tendency that a scholarship site will make more revenue than a job site.
Also, a fintech-focused site will earn more averagely than a music site. This is because fintech companies like banks have more money and can bid more for certain keywords.
So, if Google Adsense is your primary means of revenue, there a need to factor in the niche and choose a niche that people are searching for and a niche with companies that have an advertising budget.
5. Target High Paying Countries
Target high-paying countries or locations when creating your content. Some countries especially developed countries have more matured advertisers with a high marketing budget. With a high marketing budget, it means they will bid more for ad slots.
In less developed and developing countries, the advertising budget is low, therefore companies bid less. So it’s a question of demand and supply.
For instance, a site with 25,000 users in South Africa can comfortably generate $100 a month from Adsense but that will rarely be the case for the same site Nigeria. What it means is that some countries have higher RPM (Revenue per thousand impressions).
Making money with Google AdSense in Nigeria is possible. It will not be easy at first but with time, you will get a hang of it. Follow these guidelines and you will be making money with Google AdSense in no time.
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