Do you want to learn how to start a blog in Nigeria and make good profit from your blog? Then, you are in the right place.
In this post, I am going to show you the A to Z of how to start a blog in Nigeria, how to monetize your blog in Nigeria, and other important areas of blogging.
I will also explain how to choose a profitable blog niche, how to design your blog and the cheapest way to set up a blog. But before we dive in, let’s consider what you should do before starting a blog.
See Also: Top 20 Business Blogs In Nigeria Every Business Owner Should Follow
What To Do Before You Start A Blog
Before you start a blog, you have to know ‘your why‘. How does blogging fit into your long-term vision? It matters because it will determine whether you fail or succeed as a blogger.
Think about the overall vision you have for your life, career, or business. Then, determine how starting a blog fit into your long-term vision. What’s your endgame?
For instance, are you passionate about a topic and you want to share that passion with an audience, just like we’re passionate about entrepreneurship at Entrepreneurs.ng. Do you want to start a business that allows you to live with freedom and flexibility?
Or maybe, you want to earn more money. Hey, there is no shame in writing to earn more money. Entrepreneurs.ng make revenue too even though we are passionate about what we do.
You need to know your motivation because that is what will keep you moving forward when things get difficult. Always remember why you started in the first place.
See Also: Benefits Of Blogging To Businesses And What To Do Before Starting A Blog
Choose Your Blog Niche
One of the most important decisions you need to take when starting a blog is choosing your niche. A blog niche is simply the area of focus that a blog intends to focus on. We are not a blog here at Entrepreneurs.ng, but our platform focuses on churning out content that is focused on helping entrepreneurs do business the easy way.
To choose a blog niche, make sure that your area of focus is profitable, and that you are passionate about writing compelling content in that niche. If you are passionate enough to create engaging content in the niche you plan to blog on, then you must consider engaging writers.
Profitable Blogging Niches
Here is a list of the most profitable blog niches that you can consider. Go through it to see if you are inspired to consider any of the categories:
- Parenting / Mom or Dad
- Fitness / Bodybuilding
- Personal Development / Self-improvement
- Professional Development
- Life Hacks
- Relationship Advice
- Mental health awareness
- DIY Crafts
- Sewing / Knitting
- Design Tutorials
- Business News
- Health News
- Entertainment News
- Technology News
- Science News
- Frugal Living
- Human Resources
- Business Ideas
- Business Tips
- Making money online
- TV Shows
- Food Discovery
- Restaurant Reviews
- Food Culture
- Food Photography / Food Videography
- Fine Dining
- Tech Support
- Virtual Reality
- Artificial Intelligence
- Computer Science
- Tech / Gadgets
- Branded Products
- Cool Things
See Also: 20 Small Business Startup Ideas For Entrepreneurs
Choose Your Blog Name
After deciding on your blog niche, the next step is to choose your blog name which will invariably become your domain name or your URL. For example, our website’s domain name is entrepreneurs.ng; it is the name we are known for, and our readers recognise that name wherever they see it on the web.
It is also important to note that your domain name could be inspired by your niche. For instance, since our website covers everything about entrepreneurship and entrepreneurs, we decided to go for a memorable name like entrepreneurs.ng You might decide to go that route or go for a unique name that will be easily recognisable like Bluehost. To learn how to choose a catchy name for your blog, get our “How to Choose The Perfect Name”
Search For And Reserve Your Blog Name
The fact that you have decided on your preferred blog name does not automatically mean that it will be available for you to use. You see, a blog name or a domain name is like a street address or a business name; it is given on a first-come, first-serve basis. Therefore, if someone else has already registered your preferred domain name, you might have to choose another one.
The trick here is to visit a web hosting service like Bluehost to perform a domain search. When you search for your domain name, you will see if the blog name is still available for purchase, if it is not, then you will have to go for another name.
If it is available for purchase, kindly go ahead and make the payment. Alternatively, you can skip the purchasing stage and move to the next stage where I will show you how to get a domain name free of charge when you purchase web hosting from a service like Bluehost.
Get Your Blog Hosting
Blog hosting is very important if you want to earn profit from your blog in Nigeria. True, you can get free hosting from services like Blogger.com but that will mean that you don’t have a custom domain like entrepreneurs.ng instead, your domain will look like this: entrepreneurs.blogspot.com
Apart from not having a custom domain name, if you opt for free hosting, you might have a lot of issues tracking the number of visits to your website. This means that you will struggle with understanding how many visitors your website receives and which pages on the website they visit.
More importantly, you might experience difficulties with setting up adverts like Google Ads and Eskimi Ads on your website. Which will in turn hurt any chance of you earning from your blog. Therefore, the best option is to host your website with a hosting provider like Bluehost.
How To Host Your Blog With Bluehost
- Here’s how to host your website in a few clicks using Bluehost
- Visit www.bluehost.com
- Click on “Get Started”
- You will be prompted to search for a new domain or enter an existing domain
- Search for your new domain and click “Next”
- You will be prompted to create an account or sign in with Google. Please make your choice and click “Next”
- Thereafter, enter your payment information and click on “Submit”
With this method, you get a hosting plan at about 1,500 Naira per month, and you also get a free domain name.
Start Your Blog By Adding WordPress
If you elect to host your website with Bluehost, you are at an advantage, because you will have WordPress pre-installed for you. All you need to do is to activate WordPress and your website will go live on the internet.
To activate WordPress, log in to your Bluehost dashboard. You will be prompted to select a WordPress theme, please go ahead and skip that step for now. After that, you will get a welcome to WordPress message. This means that you have successfully set up WordPress on your website, but there is still one more step to complete your activation.
To complete the WordPress activation, navigate to Settings on the left-hand side, and select the “General” tab. You will see the place to add your website title (not to be confused with your domain name) and the tagline. Please go ahead and enter these details and also enter your admin email address. Hit the submit button when you are done. Voila! You have created your first blog and it is live online!
Now, let’s move to the next stage of customising your new blog and making it
Pick A simple Theme To Make Your Blog Your Own.
Visit your website’s WordPress dashboard. You can access it by visiting yourwebsite.com/wp-admin assuming your domain name is yourwebsite.com.
Next visit Themeforest and buy a theme for as low as $12. Make payment and download your theme to your computer. WordPress also have many free themes you can customise to your taste. It is not compulsory to purchase a theme as you start off.
From your WordPress dashboard, navigate to your theme settings, upload your new theme and start customising your blog to your taste!
You are now ready to start serving your audience amazing content that they will love.
Write Compelling Content To Attract Readers.
In your quest to learn how to start a blog in Nigeria and make a profit, you must understand that content is king. Now that your blog is properly set up, the next step is for you to create amazing content that your target readers will love. Make sure that you use keyword research tools like Ubbersuggest and SEMrush to find out the most profitable keywords to write on.
Additionally, make sure that you properly optimise your content to be discovered by search engines. Read our small business SEO guide here to get started.
How To Monetise Your Blog
Monetize Your Blog With CPC Or CPM Ads
One of the most common ways to monetize your blog is by people placing ads on your site. There are two popular types of ads:
CPC/PPC (Cost Per Click or Pay Per Click) Ads and CPM (Cost Per Thousand Impression) ads.
Cost Per Click (also called pay per click) ads are usually banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click. Clearly, most people might think that adding pay-per-click (PPC) ads are a great way to make lots of money with their blogs. But, unless you have massive amounts of traffic, as in 10,000+ visitors per day or more, the income will be marginal at best.
However, you don’t have to wait until you cross about 100,000 visitors per day. You can decide to negotiate terms with advertisers.
CPM Ads, or “cost per 1,000 impressions,” are ads that pay you a fixed amount of money based on how many people view your ad.
See Also: 10 Ways To Monetise Your Blog And Make Money Online
Sell Private Ads
If you have somewhat of reasonable traffic, then you might decide to sell ads organically. As a matter of fact, you might decide to poach advertisers to place ads on your blog. Monetising your blog this way helps in boycotting middlemen, just so you can have a direct impact on your rate.
Private ads can come in the form of banners, buttons, or links. Also, you can even make money writing sponsored posts where you write about or give a review of an advertiser’s product or service.
Become An In-Demand Freelance Blogger
One of the best ways to monetise your blog is to hone your skills in the art of blogging. As a highly skilled blogger, you already have the skills to become an in-demand freelance blogger. Some top brands are desperately looking for bloggers with relevant skill sets.
As a professional freelance writer, you can write articles on different topics, emails, landing pages, etc. for different sites. If you’re skilled and understand how to segment the audience of a particular blog, you can tailor your content and spur them towards actions.
Create And Sell Online Courses
Another profitable way to monetise your blog is to create and sell online courses, especially if your blog generates fewer than 1,000 visitors per day. One very interesting thing about online courses is that you don’t need many leads or customers to make money with your first online course.
If you are not a big blogger on the block, your blog probably receives at least 50 visitors per day. You might need to find out exactly what those visitors want and create a course from your research. The truth is that people like buying online courses, even when they can find the same information for free. People like “convenience.”
Online courses are focused on a specific subject or topic. They’re organized and ready to be put into action. Online courses have a higher perceived value than blog posts. That’s because your target audience can tell how much time you spent creating it.
Make Money With Affiliate Marketing
If you continue to dish out great content, you will build a loyal audience who will trust you. You can then always upsell to your loyal audience. With affiliate marketing, you can always recommend a product or service to your audience through a special tracking link. The link monitors your metrics and you get a referral commission for every time someone buys through the link.
Many products and services online have affiliate programs that you can join. If you’re interested in affiliate marketing, it’s advisable to start with the products and services you use and trust.
Blogging exposes you to a plethora of ideas, especially if you’ve been blogging for a while. These ideas, if well structured can be transformed into e-books which is a great digital product. Clearly, e-books are relatively simple to write and produce, especially if you’ve been blogging for some time.
After writing your book, you can design a cover using a tool like Canva and create a PDF of your e-book. More so, selling digital products on your blog is easy with the WooCommerce plugin. Get our resources that will help you start, market, and grow a sustainable business here.
Create A Paid Membership Website
If perhaps, selling ads or sponsored posts does not interest you, there are plenty of other ways you can monetise your blog. One of them is by having your audience pay to access certain content or areas of your site. It is not so big a deal, it can be done.
Your most loyal readers are huge fans and may be willing to pay to read more of your work. You can create a members-only area for them to access more in-depth blog posts, downloads, videos, audio content, and more.
Membership sites can be a big-time investment since you must continually create premium content for your paying members. But, can be very lucrative because they bring recurring revenue (subscriptions).
Sell Sponsored Blog Posts Spaces
Blog post sponsorship works just like it does in sports, TV shows, or other industries. Basically, a company pays you to represent their product, talk about it, and promote it to your readers. Sponsorship is an alternative way to monetise your blog.
How To Make Money With Your Blog Using Google Ads
I bet you know all there is about Google but Google Ads might be new to you. Brace yourself as you are about to gain more knowledge on Google Ads and most importantly how to make money from it. Are you ready? Let’s dive in.
What Is Google Ads?
According to Wikipedia, Google Ads is a program run by Google through which website publishers in the Google network of content sites upload text, images, video, or interactive media advertisements that are targeted to the site content and audience.
These advertisements are administered, sorted, and maintained by Google. They can help you generate income on either a per-click or per-impression basis. In other words, once a person clicks on the advert placed on your website, blog, or YouTube video you get paid.
Now you now know what Google Ads means, the next question is how to get started. Before applying for Google Ads, you need to have some things in place.
In case you are wondering if you need to pay a fee to access Google Ads, the good news is that it’s FREE. You don’t need to pay a dime to apply for Google Ads.
However, you will need to get some things in place first before you can successfully start making money from Google Ads.
Things You Need Before Applying For Google Ads
Before you decide to apply for Google Ads you need to have the following in place.
Internet Enabled Computer/ Laptop
This is the first thing you should have. You need a computer/ laptop that will grant you access to the internet. See this as your office, oh! yes… because you will be doing a lot of work with it.
Google Mail Account
Before signing up for Google Ads, you need to have a Gmail account. The Gmail account must be active and functional. This is very important. Gmail account is a product of Google and it links to other Google apps and services. With your Gmail account, you can start your application process.
Media (Website/ Blog/ YouTube channel/ App)
This is the platform that you will use to apply for Google Ads. If you love making videos for fun and laughs, why not convert the hobby to an avenue to make money. You can start a YouTube channel and upload those videos. You can also open a website for your business or start blogging about the things you love.
With a blog, website, YouTube channel, and App, you can apply for Google Ads with ease. Once your blog or website is up and running, you must drive traffic to it. Now, this is where you need serious work.
To attract viewers to your site, ensure that the content created for your media is unique, quality, and original. Also, optimise your content for SEO. Nobody wants to spend data and time on poorly developed content. The harsh reality is that with no viewer, there will be no clicks on ads.
Now you know the meaning of Google Ads and the things you need before applying for a Google Ads.
Let’s proceed to another important point.
How To Make A Successful Google Ads Application
Your Google Ads application could be rejected if your blog or website is not well optimised. Thankfully, you can put some things in place to boost your chances of getting approved.
Create Original Content For Your Site
To increase your chances of getting approval, make sure that the content on your website is authentic and original. If you simply go to other websites to copy and paste articles on your website, your application will most likely be rejected.
Moreover, Google frowns at plagiarism and intellectual theft. Constantly update the site and try as much as possible to have at least 25 different posts on your website before applying. Additionally, make sure that your posts are not less than 400 words each.
Use A Well-designed Platform
Submit Your Application
Before submitting your Google Ads application, ensure that you fill in the necessary information. You will be asked to provide certain information which includes; your website URL, individual or business name, mailing address, phone number, and email address
Wait For Approval
After you have made your submission, it usually takes 24 to 48 hours for Google to review and approve your application. If you followed these steps, you should have no issues getting approved quickly. But if your application is rejected, don’t be dismayed. Make the necessary corrections and recommendations, then re-apply within 3 to 4 weeks
5 Top Practices To Increase Your Adsense Earnings
Finally, you have your AdSense approved and ads are now being placed on your website/blog or YouTube. The next question is how to maximize your earnings through Google Ads. Remember, you only get paid by impression or when visitors click on the ads on your website/ YouTube.
As a result of this, you will need more views and clicks to increase your earnings. Look at it like this. If more people visit your site every day, they are more likely to click on the ads. Thus, more visitors could translate to more clicks on the ads. Below are some tips that can help to increase your AdSense earnings.
- Create High-Quality Content
This can never be overemphasised. If you want people to visit your page or YouTube channel, you have to provide quality content for them. In other words, share valuable and useful information.
By doing so, you attract more visitors to your website/YouTube channel. If you are not creating content that is relevant to people, then you might not attract enough visitors. You need to create contents that interest and engage people.
- Find The Right Keywords
Here you have to be creative and strategic. To boost your Google Ads earnings, you need to build your content around high-ranking keywords. What are keywords? A keyword is simply a word that is related to the content of your article or post. It makes it easy for people to find your content online.
- Ads Placement Practices
Yes, I understand you want more clicks on ads but you have to do it smartly. Having too many ads on your site can be very annoying. If you place ads wrongly, trust me, even if your website or blog is amazing, you will discourage people from visiting again. Place your ads in strategic and visible positions that will not distract your visitors.
- Choose A High Paying Niche
There are niches that pay better than others. Therefore, choose a niche that people bid higher for. There’s a high tendency that a scholarship site will make more revenue than a job site.
Also, a fintech-focused site will earn more averagely than a music site. This is because fintech companies like banks have more money and can bid more for certain keywords.
So, if Google Ads is your primary means of revenue, there’s a need to factor in the niche and choose a niche that people are searching for and a niche with companies that have an advertising budget.
- Target High Paying Countries
Target high-paying countries or locations when creating your content. Some countries especially developed countries have more matured advertisers with a high marketing budget. With a high marketing budget, it means they will bid more for ad slots.
In less developed and developing countries, the advertising budget is low, therefore companies bid less. So it’s a question of demand and supply.
For instance, a site with 25,000 users in South Africa can comfortably generate $100 a month from Adsense but that will rarely be the case for the same site Nigeria. What it means is that some countries have higher RPM (Revenue per thousand impressions).
Starting a blog and making a profit in Nigeria can be a bit of a hassle, but if you follow all the steps outlined in this guide, you will learn how to start a blog.
Thinking of starting your own entrepreneurship journey by starting something similar to the small business startup ideas discussed here? Here are 35 booming business ideas and step-by-step guides to start them. It’s a strategic and financial breakdown of the most lucrative businesses in Nigeria. Get it now and start building the business of your dream.
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