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How To Start A Business Without Money- A Practical Guide To Starting A Business With Zero Cash

How to start a business without money

How do you start a business without money? Starting a business without money might sound like a daunting task, but it’s not impossible. Once you identify your marketable skill, you can build a successful business around that skill and with the right guidance we provide at the Start Your Business in 30 Days program, you can start your business without money or minimal capital investment.

Many successful entrepreneurs began their journeys with little to no capital.

I will share with you successful entrepreneurs who started their journey with little to no cash.

Start Your Business in 30 Days Even If You Don't Have An Idea
Start Your Business in 30 Days Even If You Don’t Have An Idea

Successful Entrepreneurs Who Started Their Business With Little Initial Capital Investment

Linda Ikeji

Linda Ikeji, a Nigerian blogger, started her blog in 2006 using a free blogger platform. She consistently created engaging content, and her blog eventually became one of the most popular in Nigeria.

Bilikiss Adebiyi-Abiola

Bilikiss Adebiyi-Abiola, founder of Wecyclers, a waste recycling company in Nigeria started Wecyclers to address the waste management challenge in Lagos. She began by collecting recyclable waste from households using a low-cost model.

Innocent Chukwuma

Innocent Chukwuma, the founder of Innoson Vehicle Manufacturing Company, the first indigenous automaker in Nigeria started his business by repairing motorcycles. Over time, he expanded into manufacturing vehicles with a focus on affordability.

Oprah Winfrey

Oprah Winfrey, a media mogul, and philanthropist, faced a challenging childhood. She started her career in radio and television without significant financial backing.

Oprah’s breakthrough came when she co-anchored the local evening news at the age of 19, eventually leading to her own talk show, “The Oprah Winfrey Show.”

Steve Jobs and Steve Wozniak

The founders of Apple, Steve Jobs, and Steve Wozniak, started the company in Jobs’ garage with minimal funds. In 1976, they introduced the Apple I computer without substantial capital. The company’s success grew over time, revolutionizing the tech industry.

Richard Branson

Richard Branson, the founder of the Virgin Group, started his first business, a mail-order record retailer, with limited resources. Branson’s entrepreneurial journey began by selling discounted records through his mail-order business. Virgin Records, part of the Virgin Group, later became a major player in the music industry.

Mark Zuckerberg

Mark Zuckerberg, the co-founder of Facebook, started the social media platform in his college dormitory. Facebook’s initial development was done with minimal funds, and the platform grew organically. Zuckerberg’s focus was on creating a valuable product.

Aliko Dangote

Go from idea to starting your business in 30 days
Go from idea to starting your business in 30 days

Aliko Dangote, Africa’s richest man, started his business journey trading commodities in Nigeria. Dangote began his ventures with a small loan from his uncle. He gradually expanded his businesses, particularly in cement production, to become a business magnate.

Elon Musk

Elon Musk, the founder of PayPal, Tesla, and SpaceX, faced financial challenges early in his career. When Musk co-founded X.com, the company that later became PayPal, he invested much of his own money. Despite initial struggles, PayPal became a successful online payment company.

If you dive deep into the stories of these entrepreneurs, you will see that it was their sheer resolve to succeed and make a change that helped them stay the course until they had proven themselves, and investors started looking at them.

You might be thinking that these people are outliers, and you might be correct. But the truth is that it is possible to start a business without money. It is something I have done, and I have guided entrepreneurs who have the right marketable skills to start businesses without money through my program- Start Your Business in 30 Days. Click to enrol.

In this guide, we’ll look at the practical steps to start a business without money. I will also share examples of businesses you can start without money to show you what is possible.

How to Start A Business Without Money

Below are the different ways you can start a business without money.

1. Identify Your Passion and Skills:

Before you think of starting a business, identify what you’re passionate about and the skills you possess. Ensure these skills are marketable, meaning there has to be someone who has built a business off of this skill. This skill could range from baking to graphic design.

Knowing your skill will guide you in choosing a business that aligns with your capabilities. At the Start Your Business in 30 Days Course, we help entrepreneurs identify their salient skills. These are the skills they build their businesses on.

Example: If you have a flair for fashion and good tailoring skills, consider starting a small tailoring business from home. You can offer services to neighbors and friends, gradually building a client base.

If you do good work, you can ask your neighbors and friends to refer you. This way, you will not be spending too much on startup costs. As the business starts generating revenue, you can use the income to cover the necessary business set up costs.

2. Leverage Your Network:

Your network is a valuable asset. Inform friends, family, and acquaintances about your venture. They might provide initial support or connect you with potential customers.

If you have a marketable skill, the first people you can talk to are in your close circle. It will not cost you to talk to them, and you may be lucky to get your initial customers from that pool.

Example: If you’re starting a catering business, let friends and family know. They could be your first clients or refer you to others hosting events.

3. Embrace the Power of Social Media:

In the digital age, social media is a cost-effective way to promote your business. Create accounts on platforms like Instagram and Facebook, showcasing your products or services.

It costs nothing to create an account on social media. If you produce relevant content that speaks to your audience, you will get your first customer without spending a dime on advertising.

Example: A budding makeup artist can create a stunning Instagram portfolio. By sharing before-and-after photos, they attract potential clients without spending a dime.

4. Offer Value for Equity:

Consider partnerships where your skills serve as capital. Offer your services to businesses in exchange for equity or a revenue-sharing agreement.

Explore this option if you are confident in your skills. You can then use the earnings from these ventures to set up and grow your own business.

Example: If you’re proficient in digital marketing, offer to manage the social media accounts of a local restaurant in exchange for a percentage of sales generated through online promotions.

5. Tap into Government Programs:

There are many government initiatives that support small businesses. Research and explore these opportunities. In Nigeria, organizations like the Small and Medium Enterprises Development Agency (SMEDAN) provide resources and sometimes funding.

Beyond government programs, there are private programs that support entrepreneurs, such as our ReDahlia Entrepreneurs Foundation, which provides yearly funding to businesses that pass through the Start Your Business in 30 Day Program. Learn all about it here.

Example: A farmer can tap into government agricultural programs to access seeds and training, kickstarting a small-scale farming business.

6. Bootstrap and Prioritize:

Bootstrap by starting small and reinvesting profits. Prioritize essential expenses and focus on what generates immediate income. Our businesses were bootstrapped, and we have not received any external funding till date.

If you are to bootstrap successfully, you must be willing to commit to continuously learning and developing yourself. Because to cut costs, you will have to do certain things that, normally, you would have outsourced yourself. I shared a resource on how to bootstrap successfully here. If you want to speak to an expert about your business, then contact us at business@entrepreneurs.ng.

Example: If you’re offering home cleaning services, begin with basic cleaning supplies. As you earn, reinvest in advanced equipment.

7. Emphasize Barter Transactions:

In the absence of money, bartering becomes a valuable strategy. Exchange your products or services for the things you need.

You have to be very strategic and think outside the box for this one. Always ask yourself, ‘What do I have of value that I can offer to this business in exchange for what I need from them?’

Example: An artist can exchange artwork for office space or materials, reducing initial costs.

8. Crowdfunding and Collaborations:

Explore crowdfunding platforms or collaborate with others on joint ventures. This allows you to pool resources and reach a wider audience.

There are many crowdfunding platforms you can explore. Entrepreneurship is about thinking outside the box.

Example: A tech enthusiast with a groundbreaking idea can use crowdfunding platforms to raise funds for prototype development.


Starting a business without money requires creativity, resilience, and strategic thinking. By identifying your strengths, leveraging networks, and embracing digital tools, you can turn your passion into a thriving venture.

Remember, success does not happen overnight, but with determination, you can overcome the initial financial challenges and build a sustainable business. And you don’t have to do it alone. We are here to guide you every step of the way as you build your business.

How I Can Work with You to Start And Grow Your Business

If you want to work with me to start a profitable and sustainable business, then enrol in the Start Your Business in 30 Days Program. I will take you from idea to starting your business in 30 days.

Every week, I teach practical business lessons that have helped thousands of entrepreneurs start and grow their businesses. If you want to benefit from my teachings, click to sign up for the weekly business lesson here.

I am an internationally trained award-winning entrepreneur running three profitable businesses and a member of the prestigious Forbes Coaches Council. I help aspiring entrepreneurs start and set up their businesses through my program- Start Your Business In 30 Days.

And, I work with companies and established corporations to scale their impact and revenue. Reach me at Florence@entrepreneurs.ng if you would like to transform your business.

See the different ways we can help increase your business success.



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