Edit Content

Important Ways To Turn A Business Failure Into Success

Business Failure

Napoleon Hill, the self-help writer, famously said, “Most great people have attained their greatest success just one step beyond their greatest failure.” Personal and business failure is arguably one of the biggest constants in human experience. No matter the CEO, entrepreneur, artist, or politician, there is no doubt that everyone had to fail at least once before succeeding.

What Is Failure?

According to Clotilde Dusoulier, a popular French writer and life coach, failure is just an absence of an expected result. That is, when you say that you have “failed”, all it means is that you worked toward a result or that you expected something you ultimately didn’t receive.

Start Your Business in 30 Days Even If You Don't Have An Idea
Start Your Business in 30 Days Even If You Don’t Have An Idea

The fear of failure is extremely common in the world of business. Nobody wants to lose clients, run out of money, or face social stigma. In fact, the fear of failure can be very crippling as an entrepreneur.

This fear is the main reason most people never take the plunge into entrepreneurship. However, without business failure, there is no such thing as success. Similarly, failure is the ultimate teacher, and how we deal with it determines whether or not we succeed. We can help you increase your chances of failure when you enrol in the Start Your Business in 30 Days Course.

See also: How To Write A Growth Plan For Your Business As An Entrepreneur

It goes without saying that learning how to overcome our failures, how to transform them into successes is a superpower. Resting secure in the knowledge that whether we succeed or not, we’ll be alright, is the ultimate antidote to fear. That’s why in this article we’ll be discussing several solid ways to turn your business failures into successes or how to fail forward.

How To Turn Business Failure Into Success

Let’s assume that your company has experienced several losses in the past year, and nothing seems to be going right. Or say, you’ve run out of capital and don’t know what to do next. For all intents and purposes, both of these scenarios are failures. But how do you turn these business failures around?

1. Embrace Failures And Seek Inspiration

Failure is not necessarily a bad thing. However, our human craving for approval and admiration can make it seem like it is. Successful people use failure as stepping-stones to greatness. The key is not to lose confidence.

After failing, embrace the fact that you have failed. Acknowledge that this does not say anything about your value as a human being or an entrepreneur, and vow to learn. If you’re struggling to embrace your failure, take some inspiration from some extremely successful people who overcame theirs.

Richard Branson, the billionaire business magnate and investor said, “There will be lots of downs. Do your best to fight tooth and nail to survive. And if you don’t survive, if you have worked damned hard, don’t get down about it. There’s a lot of successful entrepreneurs who have picked themselves up and started again.”

See also: Meet Jeff Bezos – The Wealthiest Man On Earth, CEO Of Amazon, Washington Post And Blue Origin

2. Perform SWOT Analyses Of Your Business Processes And Systems

The goal of a SWOT (strengths, weaknesses, opportunities, and threats) analysis is to locate the business processes that are working and those that aren’t.

Failure gives you the opportunity to see your business through new eyes. With a SWOT analysis, you can test business processes and make them better than ever before.

Here are the elements that you must assess in an effective SWOT analysis:

  • Strengths: The strengths of your business are the internal systems and processes that are working well. These are the factors you want to capitalise on and develop further.
  • Weaknesses: These are the subpar internal processes. The weaknesses of your businesses aren’t working properly and need to be examined to prevent further damage. Failure offers the perfect opportunity to find these weaknesses and fix them.
  • Opportunities: These positive external players that hint at great possibilities in the future. This is another area on which to capitalise.
  • Threats are negative external factors that potentially lead to company damage. One example of a threat is your competition.

Business failure often results from unforeseen threats. However, these failures allow you to foresee and avoid another potentially more damaging threat in the future and head off a greater failure.

Go from idea to starting your business in 30 days
Go from idea to starting your business in 30 days

You want to figure out what areas of your business are vulnerable to these threats and devise a plan that will make these areas less vulnerable to harm.

See also: 35 Booming Business Ideas

3. Gather Feedback, Get Organised And Take Action

Be sure to gather feedback from the stakeholders in your business. These are your employees, your customers, and your sponsors. Distribute surveys and ask these players for their suggestions and complaints.

Additionally, note that the lack of organisation kills progress. With the information you’ve gained from your SWOT analysis and from soliciting feedback, start to organise your next actions. Being organised means that you manage your time properly, have good habits, and allocate the right amount of attention to each task.

Business failure serves as a wake-up call allowing you to reassess your goals and to devise plans to achieve them.  Without any organisation, your business would have been doomed from the start.

Next, take action. To move past failure, transforming it into a blessing for your business, you need to act. No matter how little, be sure to take action every single day in alignment with your plans. Essentially, remaining consistent in your actions and avoiding procrastination at all costs is key.

Finally, take risks, challenge the status quo. Guido Laures, the CTO at the multi-billion dollar company Spreadshirt, said, “If failing is an accepted part of doing business and the blame game is not embedded in the organization, the risk is not perceived as a threat anymore. The emphasis is on learning from mistakes to not repeat them rather than being too timid to attempt something for fear of reprisals.”

See also: Emotional Intelligence – How Emotional Intelligence Improve Your Relationships

Failure is not the end. At the risk of sounding trite, remember that in life and in business, we must all encounter failures to come out on top. Be sure to learn from the stories of entrepreneurs who have failed before you and failed forward.

Have you ever failed as an entrepreneur before? How did you move past it? Let us know in the comments below!

We will work with you to increase your chances of success when you enrol in the Start Your Business in 30 Days Program. In 30 days, you will move from idea to starting your business. Click here to enrol.

To keep track of our activities, follow us on Instagram.



Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join Entrepreneurs Family

No spam, only business insights and tips. 

Entrepreneurs Sign Up

Business Registration

Most Popular

Join Entrepreneurs Family

No spam, only business insights and tips. 

Entrepreneurs Sign Up

Related Posts

Financial Management for Entrepreneurs

Financial Management Tips for Entrepreneurs And Business Owners

Effective financial management is a cornerstone for the success of entrepreneurs. As an entrepreneur, managing your finances well can make the difference between thriving and merely surviving in your business. In the Start Your Business in 30 Days programme, we dedicated modules to teaching entrepreneurs about core financial management techniques

Tech Innovations for Entrepreneurs

Tech Innovations for Modern Entrepreneurs To Improve Their Businesses

Staying ahead of the curve is crucial for success in today’s business world. Tech innovations are the driving force behind this progress, transforming how entrepreneurs operate and compete. These tech advancements are not just optional for businesses today; they are essential for survival and growth in a competitive market. Entrepreneurs

Networking for entrepreneurs

The Importance of Networking for Successful Entrepreneurs

Networking for entrepreneurs is a powerful tool that can significantly impact the growth and success of a business. In today’s competitive business environment, building strong connections is more important than ever. That is why we structured the Start Your Business in 30 Days programme in a way that our entrepreneurs

Marketing tips for new entrepreneurs

Marketing Tips for New Entrepreneurs To Boost Their Business

One of the biggest hurdles new entrepreneurs face is effective marketing. Without the right marketing strategies, even the best products or services can go unnoticed. New entrepreneurs need to be equipped with the right marketing tips that will help them stand out. For new businesses to survive, they need great

Scroll to Top

Join Entrepreneurs Family!

Get access to FREE business insights and funding opportunities daily.

Entrepreneurs Sign Up