Nairaland is one of the mediums that entrepreneurs can use to promote and advertise their businesses. Every business needs visibility to achieve sales. To achieve this visibility, businesses need to learn how to leverage available and free mediums to promote their businesses.
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Online or offline platforms are used by businesses to ensure that potential clients see them. So, businesses, organisation, and brands try as much as they can to utilize many advertising and promotional platforms to their advantage. If not, these companies and businesses risk losing clients to their competitors.
Therefore, it’s important to advertise your business to remain top of mind. Advertising is a marketing communication that involves tactical promotion and sales of products and services.
Advertising communicates the existence of your brand and also improves the visibility of the brand’s products or services. On the other hand, businesses use promotions to inform, persuade, and remind the public of their brand.
Online promotions better known as online advertising is the real deal in the 21st-century business world because it’s easily accessible. Hence, businesses are gradually adjusting their activities to meet the shift from traditional media to digital technologies.
It’s in choosing the right medium where your audience are that you will win the online game. Also, the medium you choose must be cost-effective. There are free online platforms that you can leverage and one of them is Nairaland. Brands are increasingly using Nairaland and other online media to promote their business.
What Is Nairaland
Nairaland is an online community of people that interact and share information with each other. Seun Osewa created the forum in March 2005. The forum ranks among the most popular online forums in Nigeria.
The platform has a wide reach and has the potential to drive traffic to your website. However, the traffic will depend on your understanding of the platform and your activities on the platform.
Interestingly, Nairaland earned its reputation because it created an interactive space where users can share and curate content via the web.
Furthermore, in January of 2019, the forum had a track record of over 2 million registered users, 4.5 million user-generated content, and more than 12 million monthly visitors. This statistic presents businesses with the opportunity to expand their brand’s presence through meaningful engagements.
Businesses or brands looking to advertise or promote their products or services online should consider exploring Nairaland. It’s a forum that will give your business the visibility it needs, among other benefits.
I will discuss some tips that will help you promote and advertise your business on Nairaland in the following paragraphs.
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How To Promote And Advertise Your Business On Nairaland
Get a Nairaland Account
First, get a Nairaland Account. Here are the steps to follow to get an account on Nairaland;
- Log on to Nairaland.com
- Click on the button ‘Join Nairaland‘ and follow the instruction to input a valid email address.
- Check your email for a registration link. You will receive a confirmation email to ensure that the email address is valid. If the inputted email is wrong, the registration link will not get to you.
- Click on the registration link, it will take you to the registration page where you choose a username and password.
- Then click on the ‘Join Nairaland’ button to activate your account.
Take Time To Understand The Community.
You need to understand the platform and how to navigate the forum before you do anything on it. It’s also important to understand the demographic of the audience on Naira. This information will help you craft your message to suit the audience.
Data shows that most Nairalanders are male between the ages of 18 to 29. And, research shows that this age group hates spammers and aggressive advertisers. Armed with this information, you have to give value if you want to win with this audience.
Settle For The Right Section On The Forum
Start by creating a genuine profile, preferably one with your business name. Then, choose the section and forum that is relevant to your brand.
There are two options when choosing a section on the forum. You can either choose broad sections like politics, business, entertainment, etc that have a large user base. Or you can niche down by choosing sections like investment, travel, programming, etc, that have less audience but higher engagement.
The section you choose will depend on what you want to achieve and what your brand offering is. The way to become popular and noticed is by engaging and giving value.
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Generate Captivating, Relatable, And User-Friendly Content.
The forum is about engaging and one of the quickest and most reliable ways of engaging is by generating content that is relatable. Rich relatable content will generate likes, comments, and repost.
Content with lots of engagement spontaneously gets featured on the front page of the website where millions of people can see it.
Hence, it’s to your business advantage to create compelling content that can grab users’ attention. Having your content on the home page implies traffic, followers, and conversions which your business needs to grow.
Answer Questions And Offer Assistance.
Nairlanders use the platform to ask questions and get answers to the challenges they have. Users know that asking technical questions always get answers. If you can offer solutions to such questions or challenges, it will draw people to you.
Nothing buys the heart of people like seeing someone who genuinely offers help. It is a way of engaging and contributing to the platform.
Utilize Nairalands’ Paid Adverts.
The forum runs targeted advertisement services that you can utilize to advertise your product or service.
To utilize this service on Nairaland, get your advert banner designed. Your banner must be borderless, 318 pixels wide, 106 pixels tall, less than 30kb in size, and in PNG or JPG format.
To upload your advert, go to Nairaland campaign page and click ‘Upload Ad’, then wait for approval. When approved, you will be provided with payment information.
Nairaland is one of the forums to advertise and promote your products and services. The platform will increase your online visibility and give you access to a new audience.
However, to enjoy the platform and avoid being banned, you have to abide by the community guidelines. The Nairaland community bans users who spam or bully community members. They want to ensure that the community is healthy for all.
Follow the steps we have discussed here to start enjoying the many benefits that the Nairland platform offers. If you are already on the platform, we will like to read how you engage and promote your brand in the comments.