Did you know that content marketing is a vital part of marketing your business? In this video, you will learn why your business needs content marketing.
Content is the engine of your business’s marketing department. Without it, your product or service will be bland and might just disappear into obscurity.
While you have heeded the urge to put your business online, and now have social media accounts on Instagram, Facebook, Twitter, Nairaland, YouTube, and a website, they will remain lovely paintings, sitting pretty on the wall but with no attraction.
The kind of content you publish goes a long way in deciding whether your subscribers or followers will become actual paying customers. One of the many factors that determine your company’s growth and success is consistency in brand messaging.
This goes without saying that your content must have a distinct and identifiable voice, style, and pitch across all distribution channels.
If that is not a good enough reason why your business needs content marketing, we have a whole lot more in this video. You will understand that your audience cannot stick around without them. Content is the glue that keeps them on your page.
And guess what? You get to prove to your audience that you are not a robot. Nobody really likes that. They want empathy because only then will you understand how your product or service meets their need. Customers will always opt for a brand that listens to them.
See also: How To Write A Comprehensive Marketing Plan
Can your brand do that? Does your brand listen? What does it say? Let’s find out what your content should be saying and why it should be saying it. Learn the reasons why your business needs content marketing.
Reasons Why Your Business Needs Content Marketing
1. Content Marketing Improves Brand Visibility
2. Content Marketing Creates Credibility
3. Establishes Your Niche Authority
4. Builds Social Media Traction
5. Improves SEO Ranking
6. Content Marketing Generates Lead
7. Increase Sales Conversion
8. Drives Other Digital Marketing Channels
By the time you are done watching this video, you’ll have learned 8 reasons why your business needs content marketing and the steps to take while writing content for your website and social media accounts.