fbpx
Edit Content

‘Think with Google’ Launches Website For Marketers In Sub-Saharan Africa.

7EE4450E-E5AA-4BBC-A122-91D37F6CEF8F

The search engine giant, Google, launched one of its “Think with Google” subsidiary’s website – www.thinkwithgoogle.com/ssa. The website is designed to help marketers on the continent get the locally relevant insights they need.

Asha Patel, Head of Google SMB Marketing for sub-Saharan Africa, during the launch, said: “Think with Google sub-Saharan Africa walks alongside marketers and business leaders as they deal with the challenges of a rapidly changing marketplace. It provides data, a deeper understanding and perspectives specifically crafted for marketers and business people in the region”.

See Also: Manufacturing business ideas to start now for aspiring entrepreneurs and investors.

Start Your Business in 30 Days Even If You Don't Have An Idea
Start Your Business in 30 Days Even If You Don’t Have An Idea

Think with Google is a platform that features case studies and insights from African organizations and marketers working with Google. For better understanding and insights, an example is a case study about how Africa’s largest entertainment brand – MultiChoice – drove watch time on its YouTube channel up 238 percent by offering content free. These are case studies and insights that will in one way or the other be beneficial to entrepreneurs. 

We have a lot of case studies to draw insights from. For instance, a case study on how Kenya’s KCB Bank used an ad campaign to drive a change in consumer behavior, from online betting to saving money. Furthermore, the Nigerian e-commerce giant Jumia also adopted machine learning to optimize its bidding process for Google Ads. This led to a 48% increase in conversion rate, 2.4% fall in cost per acquisition, and 52% growth in conversions.

See Also: Lucrative agricultural business ideas to start now for aspiring entrepreneurs and investors. 

Objectives Of ‘Think with Google’

The digital space in sub-Saharan Africa is dynamic and incredibly diverse. However, making sense of such an ever-changing space and the opportunity it presents is a challenge, hence “Think for Google”. Whether it’s making smartphone advertising work or changing behaviour, like KCB Bank did or driving viewership, or even understanding how much presales behaviour happens online, and simply trying to make things work better as Jumia did, developments like this can’t be overemphasized.

One of the major objectives of Think with Google is to help marketers stay abreast of this rapidly changing environment. Also, it will provide the data and insights entrepreneurs will need to drive better decision-making, According to Patel.

In addition, it will enable entrepreneurs to think out of the box, regarding the true representation of their brands. More so, it will help in communicating their value proposition to customers, while keeping abreast of the latest digital marketing tools and trends at their disposal.

See Also: Ways to deal with business failure and avoid feeling like a failure.

What To Know About ‘Think with Google‘

Recall, that Think with Google was launched in 2013 as ‘Think Insights’. It was basically to give marketers insights into consumer and cultural trends based on Google’s plethora of data. Today, Think with Google has become a resource hub for marketers across the globe. 

The platform is home to a lot of international sites with information targeted specifically for marketers in those areas.

Let’s create visibility for your brand today and put your business on the world map. Contact us today to make your brand the preferred choice among our audience of entrepreneurs and business leaders.

To keep track of our activities, follow us on Instagram.

Share:

Facebook
Twitter
LinkedIn

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Join Entrepreneurs Family

No spam, only business insights and tips. 

Entrepreneurs Sign Up

Business Registration

Most Popular

Join Entrepreneurs Family

No spam, only business insights and tips. 

Entrepreneurs Sign Up

Related Posts

Small Business Insurance

Small Business Insurance- Everything You Need To Know

Why does a small business need insurance? Imagine small business insurance as a safety net for your business. It is designed to catch you when unexpected events threaten to tumble your hard work into chaos. This form of insurance comprises various policies designed to provide a financial cushion against the

Power of Trading Signals

The Power of Trading Signals for Financial Market Success

Trading has long captured the hearts and minds of many entrepreneurs worldwide. It offers the opportunity to master the financial markets and capitalize on market movements within its hallowed walls. In today’s article, we will explore the modern tools that assist traders in making potential profits, delving deeper into the

Types of small business insurance

Types of Small Business Insurance Every Business Should Know

Starting a new business is a big deal. It’s exciting and full of possibilities. To move forward confidently, it’s crucial to know about the types of small business insurance that protect your work from costs that unexpected events, like legal issues, damage, or business interruptions, might cause. This article will

Why Entrepreneurs Embrace Business Education

Why African Entrepreneurs Embrace Business Education

Why do African entrepreneurs embrace business education? Entrepreneurs are the lifeblood of economic progress, with small and medium-sized enterprises (SMEs) making up 90% of all businesses. These SMEs are more than just companies; they are the engines of job creation, contributing “up to 40% of national income (GDP) in emerging

Scroll to Top

Join Entrepreneurs Family!

Get access to FREE business insights and funding opportunities daily.

Entrepreneurs Sign Up