Are you a business owner? Congratulations and welcome… In this article, I will be sharing with you 30 Google Tools for small businesses. These powerful tools will help you run, promote and grow your business enterprise.
Google is a technology powerhouse offering most of the critical web infrastructures and tools that we have today like the Google search engine. Their extensive product offerings covering tools for productivity, communications, website, and app development as well as digital marketing will bring tremendous value to your business. So, let’s take a deep dive!
Google Tools For Small Businesses
1. Google Calendar
Making most of your day is a productivity hack that still eludes most entrepreneurs in the fast-paced business environment of today… You need not be among the inefficient lot when you enlist Google Calendar as your schedule organising “buddy”.
Google Calendar is a platform for organizing and sharing events. The new Google Calendar app helps you spend less time managing your schedule and more time enjoying it. You can sync your calendar with your mobile devices in order to access your calendar on the go and receive reminders.
2. Google Drive
Never stay apart from your content! Google Drive provides easy and secure access to all your content in the cloud. The free version of this cloud storage application comes with up to 15 GB of free storage for your files plus full integration with Gmail and your Google office apps — Docs, Sheets, and Slides.
Gmail is Google’s email application. Remember your 15GB Google drive storage is already linked to your Gmail email account. So, get to work and communicate effectively with your team all over the world with this popular member of Google tools for small businesses.
4. Google Business Profile
Google Business Profile helps your business to stand out on the Google search platform. This is an important tool from Google that helps position your business brand for improved visibility online. Google Maps is integrated with this tool so that your customers can pin-point your business location too.
With an active Google Business Profile, you can connect with customers, list your products and services, post your business updates, accept online orders, and more.
5. Google Meet
Google Meet is a premium secure video conferencing service with the free version allowing calls with up to 100 people for an hour. With built-in multiple functionalities like screen share, access to a whiteboard, and more, you have no more excuses for not taking your business collaboration meetings to the next level.
6. Google Chrome
Google Chrome, the web browser from Google is built for performance, and I mean real performance. Chrome is the web browser for you as a business owner because it’s engineered for speed and has multiple tools (extensions) to help you get more things done quickly. If you are not using Google Chrome, make that switch today.
7. Google Forms
Do you want to get insights quickly from your customers or partners? Set Google Forms to task. This form-generating tool from Google easily helps you to create and share online forms and surveys. It also helps you analyse the responses in real-time.
Google Blogger is a platform to create and publish a blog. Create a beautiful blog that fits your business style from multiple selections of easy-to-use templates. You can also get a blogspot.com domain or come to the “blog party” with your customized domain name from a third-party service provider.
9. Google Contacts
Google Contacts is a great app designed to store information on your mobile devices already synced to your Google account through your Gmail. This information can be phone contacts, email addresses, phone numbers, addresses, and more.
10. Google Alerts
Google Alerts is a free application tool from Google that helps you to monitor the web and find the contents that contain specific keywords and search terms you pre-set. Do you want to know what is said on Google about your business brand? Then, enlist Google alerts for the eavesdropping duty.
This is how it works:
Anytime someone mentions the keyword or subject of the notice you entered; Google Alerts sends notifications (alerts) to your–mail address listing all the web pages that contain your keyword or your subject of notice.
11. Google Trends
Construct better keywords using Google Trends. This tool displays the volume of specific search queries on Google across regions and languages all over the world. You can also use it to monitor the popularity of specific keyword phrases over time.
12. Google Keep
Your mind is much more than a multi-billion dollar industry… Don’t let your thoughts stray away. Google Keep helps you to capture your thought organizing them into notes, lists, photos, and audio, etc.
You can also set reminders by location or time, share checklists, and sync the application across your devices. This way, your contents are always with you.
13. Google Translate
You can translate up to 108 languages with this tool from Google. Never again be limited by language barrier in your international business dealings as you can now translate your business conversations on the fly.
14. Google for Startups
Google for Startups is an all-inclusive hub that warehouses products, resources, and programmes for every stage of your business’s journey. Are you starting out, or scaling operations to meet demand? This Google tool will help your business connect with the right people, products, and best practices to grow.
15. Google Groups
This is a collaboration tool that allows you to communicate with colleagues and teams. You can also create a collaborative inbox with a common email address, as well as use the group you created to set up chat rooms, invite members to a Google Meet and share documents for collaboration.
16. Grow with Google
Grow with Google provides tools and resources to expand and upgrade your skill set. Enroll in improvement courses and earn career certificates from reputable institutions.
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17. Google Docs
Google Docs is a free web-based word processor and can be a reliable alternative to Microsoft Word. It comes with tons of features too. You can create, edit, and share documents online and access them from any part of the world with an internet-enabled computer device.
18. Google Sheets
Google Sheets is a free web-based spreadsheet application by Google that also serves as a reliable alternative to Microsoft Excel. The application is linked to your Google Drive storage and you also can create, edit, and share documents online and access them from any part of the world with an internet-enabled computer device.
19. Google Presentation
This is also a free web-based slide presentation application by Google that serves as a reliable alternative to Microsoft Powerpoint. Google Presentation tool is also linked to your Google Drive storage and you can create, edit, and share documents online and access them from any part of the world with an internet-enabled computer device.
20. Google Authenticator
This is a mobile security application that helps secure access to your websites and other online based platforms. Google Authenticator is based on a two-factor authentication operation that when enabled, first sends to your mobile device an OTP (one-time password).
This OTP is to verify that in addition to the username and password already provided, access to the particular online platform is been attempted by the rightful owner of the platform
Please do set up this tool on all your online platforms (emails, social media platforms, and more) if not already done.
21. Google Search
Another popular member of Google tools for small businesses is Google search engine. Google Search is the world’s biggest search portal, handling more than 3.5 billion searches per day… Wow, that’s a huge collection of keypads typing in unison all over the world. Make no mistake about it, make Google your intellectual companion today and I assure you won’t regret it.
22. Google Primer
Are you just starting your small business or you have been into it for many years? What if you are trying to get new job opportunities? The Google Primer app is for you.
This is a free mobile application by Google, designed to teach business skills to small business owners, startups, and even job-seeking individuals using short interactive lessons.
23. Google Analytics
Google Analytics is a platform that provides you with useful insights into how your business is performing online. This is achieved through the collection of traffic data from your websites and apps. As an entrepreneur, this tool is very useful for your digital marketing activities.
Now that you are done, every time a user visits a webpage, the tracking code will collect anonymous information about how that user interacted with the page. These stacks of information collected will then be analyzed and presented to you in the form of reports to enable you to take relevant & timely decisions about your business.
24. Google Maps
See and interact with the world literally from a 360° point of view, with Google Maps. Google Maps is an online web mapping platform from Google that offers satellite imagery, aerial photography, and street maps. In addition to the above, you also get a 360° interactive panoramic views of streets, and real-time traffic conditions. With this tool, route planning for your traveling by foot, or car, bike, air, and public transportation is now simplified.
Find what you need and get to your next destination faster and safely too. Get on Google Maps now.
Read also, Best Businesses to Start Right Now.
25. Google Tasks
With Google Tasks, you are certain to get more done. You can download this great tool as a mobile app which you can use to capture, and edit your tasks from anywhere and at any time. As well as sync your to-do lists across all your devices. It can also be integrated with your Gmail and Google Calendar apps.
26. Google Classroom
Google Classroom occupies a special position the other Google tools for small businesses. This tool is a powerful free learning management system (LMS) from that you can use as a blended learning platform in both educational and other corporate settings. With Google Classroom, digital learning is easy to deploy and fun to use. Try and sign up today.
YouTube is Google’s free video-sharing platform and the second most visited website after Google Search. As an entrepreneur, you need to leverage the enormous potential of this platform by using it to learn new skills and market your products or services.
28. Google Snapseed
Bring the power of a computer photo editor to your mobile phone. Snapseed is a quality professional photo editing application that helps to edit your photos.
Are you a beginner or professional photographer? You are welcome all the same as Snapseed is very suitable for all user categories. This tool is completely free to download on your mobile device. You can also be download it as an extension on Chrome browser for your Windows or Mac PCs.
Do you want to increase your sales lead? Find all you need and more in the comprehensive Sales and Marketing Plan Template.
29. Google Ads
Google Ads helps you to effectively drive traffic to your business platforms by targeting people who are searching or looking for products and services similar to the ones you are offering.
This advertising platform from Google operates using the pay-per-click (PPC) marketing channel where an advertiser pays per click or impression on an ad.
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30. Grow My Store
The last on this list of Google tools for small businesses is Grow my Store. This Google tool provides a quick and concise analysis of your e-commerce website giving you an overall score, detailed insights, and recommendations to help you improve your business.
You get to see how your website compares against other e-commerce competitors, while also having access to a database of resources and curated tools from Google.
Here you have them, some of the best in class Google tools for small businesses. This list is by no means exhaustive, as there are many other business friendly tools from the the staple of Google LLC. Tell us how your experience has been with these tools? Are there other Google tools you will like to share with us? Let’s have your thoughts in our comment section below.