So, you’ve heard about the importance of having a website as an entrepreneur, so, you decide to create one for your brand, putting it on the virtual marketplace. However, you discovered that driving traffic to your website takes more than quality content. In fact, well-developed content won’t achieve any substantial growth without deliberate efforts that will improve your chances of opening a dialogue with your customer. These efforts are what will drive traffic to your website.
Just like running a business offline, building an audience online takes hard work and dedication. Taking your business online, and creating a website for your brand or a blog doesn’t automatically mean the internet will do the heavy lifting of growing your business. You have to be in control of every aspect of the creating process.
See Also: Ways to monetise your blog.
How To Drive Traffic To Your Website
Let’s delve right into the different proven ways to drive traffic to your website.
1.) Content Is King
You can jumpstart the process of driving traffic to your website by creating valuable content. Content is actually king on the web. How interesting are your contents? Are they relatable? These are the kind of questions you should be asking if you want people to share your content. Invest in creating share-worthy content, because “it’s easier to sell gold than it is to sell rocks”.
The right content, especially through blogging helps in attracting the right people to your website. To come up with content ideas that will attract the right visitors to your website, you should know your buyer persona. Once you know your audience, you can create content that will attract them to your website.
Identifying your buyer persona isn’t rocket science; all you need to do is make sure you find out more about your audience; from job title to pain points. More so, you can research what your audience is searching for on search engines so you can provide the right content.
See Also: How to make money as a content creator.
2.) Email Marketing
You can drive your audience and customers to your website through email marketing. Create a mailing list, add them to it and when you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. This works best when you have built a strong bond and a connection with your readers.
Email marketing is one of the most powerful ways to drive traffic to your website or blog. To get people to sign on to your email list, you will need to create value or create a lead magnet. For content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation.
3.) On-Page SEO Tactics
What shall it profit a man, if he has the best of contents and no one knows the content exist? It is as useless as the “k” in “knife”. Search Engine Optimization (SEO) helps your website rank higher in search engines and drives more traffic to your website.
By employing the right SEO tactics; using the right keywords, using the right titles, metadata, etc. you would experience sporadic growth in your website visibility on search engines.
To improve your SEO, you might want to consider installing WordPress plugins like Yoast SEO on your website/blog. Yoast is a tool that guides you through the steps of optimizing your page for search engines.
See Also: Marketing strategies to grow your business as an entrepreneur.
4.) Build Engaging Niche-Focused Online Communities
Community marketing is one of the most organic growth processes when you want to drive traffic to your website or blog. As soon as you can niche down your audience and services, you might need to join some communities or build yours.
Spending time on the right platform engaging with community members, answering their questions, and contributing immensely will have a positive and ripple effect on your website/blog.
5.) Hosting A Live Webinar/Conferences Or Create Video Contents
People are more driven by audiovisuals than text-based content. People want to know the team behind the products and services they purchase. They would love to know the face of the brand, website/blog; it gives them a human feeling of what the brand stands for.
Live webinars are a very creative way to actively connect with your audience and the audiences of other related brands. Getting together for a 30- or 60-minute live webinar to chat, and educate will generate new leads. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab and hold your audience’s attention and boost traffic to your website.
See Also: Benefits of teaching children entrepreneurship.
6.) Advertisement
The first path to growth online should be organic. Having real engagements and interaction with your readers can’t be over-emphasized. Once you have garnered organic growth, the next thing is to explore paid advertising. There’s a limit to which you can grow organically.
Advertising can only be effective when you’ve dotted your I’s and crossed your T’s. Your content must be top-notched and all the other ways we have discussed so far must have been taken care of.
Before you advertise, you must have a goal you will want to achieve. What do you want the advertising to achieve? Do you want to generate more leads, increase awareness, or increase conversion? The goal must be clear and most times, the goal determines the channel to use for advertising. You can advertise on social media or through Google.
7.) Interview Industry Thought Leaders
I’m sure you think interviews are only meant for websites of industry giants? You’d be amazed at how many people will be willing to talk to you if you just ask them. All you need do is; send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog.
Another thing about interviews is that; not only will the name recognition boost your credibility and drive traffic to your website, but the interviewee will probably share the content too, which will further expand its reach.
8.) Ensure Your Site Is Responsive
Gone are the days when internet browsing was done exclusively on desktop PCs. Increasingly, more people access the web through their mobile devices. If your website is not responsive, you’re basically telling your audience to go elsewhere.
No matter how basic your website is, it has to be mobile-friendly. This impacts user experience and in turn, drives traffic to your website.
9.) Get Active On Social Media
Social interaction remains an important part of marketing and sales, and the same applies when it comes to building your online audience. It’s not enough to just share content through social channels, you need to actively participate in a community too.
Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel. Use social media as it was intended and interact with your fans.
Also, LinkedIn has become much more than a platform for connecting and finding jobs. The world’s largest professional social network is now a valuable publishing platform in its own right. This means you should be posting content to LinkedIn on a regular basis. Doing so will boost traffic to your site, and increase your authority within your industry; especially if you have a moderate to large following.
It’s not enough to produce great content and hope that people will find it – you have to be proactive. Therefore, use social media, unlock the power in it.
See Also: How to optimise your customer experience using social media while boosting your revenue.
10.) Engage In Influencer Marketing
Influencer marketing is a great way to get your message out to millions of people without having your own large audience. In a nutshell, it is leveraging other people’s audiences.
You can leverage influencers on Twitter, Instagram, and other social networks. One very important factor to put into consideration before using influencer marketing is to find people who have the audience that you are targeting.
Influence marketing can be expensive but, you can be creative around it. For instance, you can offer your service to an influencer in exchange for posting on their platform.
Conclusion:
Creating content, promoting it, cultivating relationships with your audience, and driving traffic to your website requires hard work. It requires a real understanding of how the process works and a committed effort to seeing your effort materialise.
I know this because I have experienced firsthand how frustrating it can be to drive traffic to your website. Have you been there as well? What model later worked for you? Let’s know in the comment section.
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