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How To Start A Business In Nigeria: A Complete Step-by-step Guide

How to start a business in Nigeria

How do you start a business in Nigeria? Is it easier to start a business in Nigeria than in other countries or is it more difficult? What should you know before setting out to start a business in Nigeria? Subscribe to our YouTube Channel to learn all about starting and running a sustainable business.

Starting a business in Nigeria, like in other countries, has a fair share of ups and downs. When a budding entrepreneur gets the idea to start a business (these are the list of businesses you can start with steps to start them), it is often exciting until it gets to the point of actually starting the business. This is because starting a business in Nigeria particularly does not depend solely on having a great idea. You need to understand the intricacies of starting a business in Nigeria. We have created the Start Your Business in 30 Days Program to guide you every step of the way as you start your business. Click to enrol now.

Do you need a business name to start your business? Are there special licenses you need to apply for before starting your business? Which business structure is right for you? These are some of the questions you need to answer as you prepare to start your business. And we help you answer them at the Start Your Business in 30 Days Program. Click to enrol now.

Start Your Business in 30 Days Even If You Don't Have An Idea
Start Your Business in 30 Days Even If You Don’t Have An Idea

How To Start A Business In Nigeria

In this post, I will take you on a step-by-step strategy for starting a business in Nigeria. Here is how to start a business in Nigeria:

Identify A Problem To Solve

If you want your business to be successful, the best way to adopt a business idea is by identifying a problem that your business wants to solve in the market. For example, it is very easy for an entrepreneur to start a business using an existing model that is currently working. And while that is not a bad thing, it is much more sensible for your company to create its business model using its unique selling proposition. Identifying a problem and proffering solutions to it helps make your company stand out from the competition, thereby making you more profit in the long term.

Facebook, as a platform, solves the problem of people wanting to stay connected with family and friends, Airbnb provides a viable alternative to people staying in hotels, and Paypal and Payoneer solve the problem of sending and receiving money over the internet.

The idea is simple; the bigger the problem that your business solves, the more likely that people are to pay you for it. So, when looking to start a business in Nigeria, you must start by identifying relevant problems that your business will solve. Flutterwave took advantage of this when they created a solution that helps Nigerian businesses receive and process payments over the internet, and they have made a lot of money for it.

Do A Market Research

You must do market research when starting a business in Nigeria. This is because Nigeria is a very unique market with unique needs. So, if you make the mistake of bringing a foreign concept to the market without localising it, you might waste a lot of money and close shop. Therefore, to start a profitable business in Nigeria, you need to carry out market research to understand the market that you are looking to enter.

During the market research phase, find out important information such as who your target audience is, who your top competitors are, the amount of money you will need to start your business, and also predict how long it will take for your business to break even. At the Start Your Business in 30 Days Course, we have a framework that will help you conduct market research so you are equipped.

Set SMART Goals For Your Business

One of the biggest mistakes one can make when starting a business in Nigeria is not setting business goals and objectives right from the beginning. There’s a popular saying that goes, “if you fail to plan, you plan to fail” which means that if you don’t plan your business goals and objectives from the beginning, you might find yourself in murky waters.

Setting goals is not enough, you have to set goals that are specific, measurable, achievable, realistic, and timely (SMART). If your goals are not smart, it might become a problem for your business. Creating specific and realistic goals that you can always measure from time to time will set you up for success.

Create A Business Plan

To set objective business goals, you need to create a business plan for your business. A business plan is like a map for your business; showing you the starting point while predicting with intelligent guesses where you will be per time.

It is a document that contains important aspects of your business like your mission, your vision, your objectives, your strategic partners, a SWOT analysis of the market you are entering into as well as your unique selling proposition. A business plan is a breathing document that shows the details of your business.

To write a business plan that works, you should do proper market research as I said earlier so that you will be working with actual figures instead of making up estimated figures.

See Also:  How To Write A Business Plan Step By Step For Your Business

Go from idea to starting your business in 30 days
Go from idea to starting your business in 30 days

When looking to start a business in Nigeria, I will always advise budding entrepreneurs to make sure that their business plans are short and straight to the point. As you establish and begin to run your business, you can always adjust your business plan.

Source For Funds To Start Your Business

One of the main areas where entrepreneurs struggle when looking to start a business is in the area of funding. So, when looking to start your business in Nigeria, you need to consider how you will source funding for your business. If you do thorough market research, chances are that you will have a fair idea of how much you need to start and run your business until it reaches profitability.

Are you going to bootstrap with your finances? Do you need family and friend support to start your business? Do you want to go the crowdfunding route? Or do you want to pitch to angel investors and venture capitalists? Whichever way you decide to go, make sure that it is a viable means of funding and that it can help you start your business and run it until it becomes profitable.

See Also: Small Business Funding – 9 Ways To Fund Your Small Business In Nigeria

Choose A Relevant Business Structure And Register Your Business

Now that you have sorted out the funding for your business, the next step is for you to register your business. But before you go ahead with your business registration, you need to choose the business structure that is relevant to how you want to run your business. To do business in Nigeria, it is required by law that you register your business with the Corporate Affairs Commission.

You need a business registration to be able to open a corporate bank account and be able to receive payments from customers. We have a resource in our shop that will help you understand your business and the law. Get it here- Understanding The Different Legal Business Structures

There are various types of business structures, but in Nigeria, you can register your business as a business name, limited liability company, or incorporated trustee, and you can also trademark your brand. The business structure that you choose will ultimately be determined by how you want to float the business as well as how many partners are running the business together.

See More: Understanding The Different Legal Business Structures

Assemble The Right Team

There’s a saying in business circles that your staff members are your first set of customers- that could not be truer. You need your staff to first believe in what you are selling before they can help you sell to others. And when assembling a team, make sure that everyone understands that they have a role to play in customer service.

Gone are the days when customer service duties were left to the sales team or the front desk officers. If you want to build a company that retains its customers, you have to make it clear that everyone who comes in contact with or talks to customers knows and understands customer care.

It is also important to note that while it is great for new companies to start lean, you don’t want to hold your business back by overloading employees with work. Hire right and put square pegs in square holes.


Starting a business in Nigeria is a very rewarding experience if you know what to do. However, it could become challenging if you don’t know the step-by-step approach to starting your business in Nigeria. With the steps outlined in this post, you should be prepared to start your business in Nigeria and make a profit.

If you want to work with us to start a profitable and sustainable business, then enrol in the Start Your Business in 30 Days Program. We will take you from idea to starting your business in 30 days.

Every week, our founder teaches practical business lessons that have helped thousands of entrepreneurs start and grow their businesses. If you want to benefit from her teachings, click to sign up for the weekly business lesson here.

Are you yet to start your business? We have resources that will help start both online and offline businesses in our shop. See the different ways we can work with you to increase your success.

To keep track of our activities, follow us on Instagram.



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