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Cartier Women’s Initiative Awards 2022

Cartier Women’s Initiative Awards 2022

Cartier Women’s Initiative regional and thematic awards recognise and fund talented impact entrepreneurs from around the world who are leveraging business as a force for good.

The initiative is constantly looking for ways to extend opportunities to more impact entrepreneurs worldwide. For the 2023 edition, two new regional categories have been added: Francophone Sub-Saharan Africa and Oceania.

This Diversity, Equity & Inclusion Award has been created to encourage entrepreneurial solutions designed to close gaps of access, outcome or opportunity for communities that have been underrepresented or underserved.

Start Your Business in 30 Days Even If You Don't Have An Idea
Start Your Business in 30 Days Even If You Don’t Have An Idea

Applications will close on Thursday, June 30, 2022, at 2 p.m. Central European Summer Time (CEST).

Why Apply?

The fellows, representing the top three businesses from each of the nine regions, will receive:

Financial Capital Support.

  • US$ 100,000 grant for each first-place awardee
  • • US$ 60,000 grant for each second-place awardee
  • • US$ 30,000 grant for each third-place awardee

Human Capital Support.

Cartier’s fellowship programme focuses on several key areas of human capital support for women impact entrepreneurs and offers a combination of 1:1 training and collective workshops.

  • 1:1 training in financials, storytelling, impact measurement, etc.
  • 1:1 advice sessions with subject matter experts in the Cartier Women’s Initiative community
  • Community peer learning sessions
  • Online and in-person leadership communications and media training workshops
  • Online knowledge sessions, group coaching, and in-person INSEAD Social Entrepreneurship Program and/or INSEAD Executive Education Program (pending admission based on INSEAD’s eligibility criteria and selection process)
  • 1:1 leadership capacity executive coaching by The Coaching Fellowship

Social Capital Support.

Throughout the program, the social and environmental impact created by the fellows and bridge connections between women impact entrepreneurs and their supporters will be highlighted through:

  • International exposure & media visibility
  • Access to an online & offline community of 500+ experts and peers
  • Ongoing support for the development of the fellows’ businesses

See also the Google Hustle Academy Bootcamp programme.

Who Should Apply For The Cartier Women’s Initiative Awards?

The Regional Awards of the Cartier Women’s Initiative are looking for women-run and women-owned impact-driven businesses. Entrepreneurs across all sectors and geographies are encouraged to apply.

To be considered for the Regional Awards, the applicant and her business must meet the following eligibility criterias:


The business should be designed to generate sufficient revenue to support its operations and return some level of profit to its owners. Non-profit enterprises are not eligible.

Go from idea to starting your business in 30 days
Go from idea to starting your business in 30 days


The business should have a proven business model and be in the initial phase of its development and growth (between 1 and 6 years of licensed/registered operations as of the date of application). This means that businesses applying to the 2023 edition must have been incorporated between June 2016 and June 2021.

Revenue Generation.

The business should be generating revenue from the sales of its products and/or services for at least 1 year as of the date of application. For businesses applying to the 2023 edition, this means that they need to have been generating revenue since June 2021. It is understood that a business that is generating revenue is not necessarily profitable in its first years of operations.


The business should not have raised more than US$2 million in dilutive funding as of the date of application. Dilutive funding is any kind of funding that requires you to give away a piece of your company, including not only future profits but possibly control.

The Regional Awards cap the funds raised in order to ensure that the businesses selected fall within a similar range of development. Please note that businesses that have not raised any external funding are also welcome to apply.

Positive Impact.

The business should demonstrate that it has realized strong positive impact in its industry and that it has the potential to realize even more impact down the road. It should contribute to at least one of the United Nations Sustainable Development Goals (SDGs).

The SDGs are a collection of 17 global goals set by the United Nations General Assembly in 2015 for the year 2030. The SDGs are a call for action by all countries to promote prosperity while protecting the environment. They cover a series of social, economic, and environmental development issues.


The applicant must be a woman and she must fill one of the main leadership positions, for example as CEO, COO, CTO, General Manager, or Managing Director of the business.


The business must be majority-owned by its founders and team members at the time of application. The applicant must be part of the founding team. Moreover, at least one of the business’s founders must be a woman and a woman and/or multiple women must be the largest shareholder(s) of founder equity (not total equity) in the business or own a share at least equal to that of her/their male co-founder(s).

Legal Entry Age.

The applicant must be at least 18 years of age on the day of the application deadline (June 30, 2022).

English Proficiency.

A good command of the English language is required (both verbal and written). Cartier requires the Common European Framework of Reference Level B2 or above. This level requires an understanding of the main ideas of complex text, technical discussion in business and your field of specialization, and an ability to interact with fluency and spontaneity with native speakers.

English proficiency is important because this is the common language for the Cartier Women’s Initiative team, its partners, the jury members, and the overall community. Being proficient will allow the fellow to fully participate in the community and in the fellowship.

Time Commitment.

The applicant must commit to participating in the fellowship program from January 2023 to December 2023. She will be expected to dedicate up to 4 hours/week virtually to the program from January 2023 to May 2023 and up to 2 hours/week virtually from June 2023 to December 2023.

In addition to the virtual training, the applicant will also be expected to attend one week of in-person training in May 2023. Beyond the fellowship, there are also two days of on-site filming of the fellow and her business in the first quarter of 2023.

Application Process.

To apply to the Regional Awards, you need to complete the online application form and provide the supporting documentation listed below.

Compulsory Items.

  • Your resume.
  • Your business registration document.
  • Your pitch deck: Cartier is not looking for a specific format, just submit an existing pitch deck that accurately describes the impact of your business. This can be an investor presentation or a product presentation (no more than 15 pages max.).
  • A one-minute video of yourself in which you answer the following questions:
  • -What is your motivation behind solving the problem that you have identified?
  • -What is the impact you wish to create through your solution?
  • -What do you wish to gain/contribute to the Cartier Women’s Initiative community?

Optional Items.

  • 3 additional attachments of your choice: image of product, brochure, press, article, research, etc.

These documents must be submitted on the online portal in the “Attachments” section and cannot be sent separately by email. Apply here. Applications will close on Thursday, June 30, 2022, at 2 p.m. Central European Summer Time (CEST).

Image credit – cartierwomensinitiative.com



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