At ReDahlia (the mother company of entrepreneurs.ng), we run a co-working space with training spaces for trainers to train people on different skills. As people book our space to conduct their trainings, we discovered that they mostly train people on digital marketing skills.
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One clients asked us one day, “why is everyone conducting training on digital marketing skills? Isn’t there something else they can teach? Why is digital marketing skills so important?”.
Well, if he asked this question some years back, he would have been forgiven (we are still contemplating if he deserves to be forgiven or not), but, in this technology driven century, you will achieve little in your business if you don’t embrace digital marketing. The world has evolved to a point where you can build a billion dollar company with just a laptop and internet.
Sadly, some business owners still rely only on the ‘traditional style’ of doing business; they rent an office, store it up with goods, sit, and expect customers to troop in. You will agree with me that, this type of business setting is gradually phasing out. Really, any business that is not embracing digital marketing skills in this century is surely headed for a doom.
There is no worry if you don’t have the needed digital marketing skills because they can be learnt.
In this article, we have compiled top digital marketing skills you should start learning today.
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Top Digital Marketing Skills To Acquire In Nigeria
1. Search Engine Optimisation (SEO)
One of the top digital marketing skills to gun for as you go into 2020 is Search Engine Optimisation (SEO). Basically, SEO is the process of drawing traffic to your web page or content using the free organic route. When you run a search on search engines (Google, Bing or Yahoo), it brings out web pages and contents it considers most relevant to users.
Businesses understand how important it is for their content and information to be seen on search engines. Sadly, most of them don’t know what to do to appear on the first page of Google when their industry related keyword is searched.
You have to learn to optimise your website and your contents, so your chances of appearing on search engine when searched will increase. Meanwhile, SEO keeps evolving everyday, so you keep learning and updating yourself.
2. Search Engine Marketing (SEM)
Unlike SEO, you pay for Search Engine Marketing (SEM). SEM is about marketing your product or service using paid advertisements that appears on search engine results pages (SERPs). Actually, you can learn search engine marketing for your business, and offer it as a service as well.
In SEM, advertisers use keywords that search engine users are likely to enter when looking for certain products or services. Your ads show on search engine alongside other search results when your targeted keyword is searched.
In SEM, you have to be familiar with some terms like impression, cost per click, click through rate etc.
See Also: Successful Internet Entrepreneurs In Nigeria and their entrepreneurial journey.
3. Mobile Marketing
Mobile Marketing is another digital marketing skill that many are exploring today. Nowadays, almost everything you do on your laptop can be done on mobile phones. Besides, people spend more time on their phones than other devices.
Mobile marketing is a multi-channel, digital marketing strategy that help advertisers reach their target market on their mobile devices, websites, email, MMS, SMS, social media and apps. This is a good skill to acquire as the need for mobile marketing is on the rise.
Mobile marketing is quite challenging, however, when mastered, can help one stand out from competition.
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4. Video Marketing
Video Marketing is putting valuable content in video format for platforms like YouTube, Instagram, etc. The online space is interested in clean, creative and valuable video.
If a picture is worth more than a thousand words, imagine the worth of a well put together video.
The goal of video marketing is to put together motion content that builds customer engagement, and portray your brand, products or services in the right way to your audience.
In addition, companies use video marketing to teach the how-to’s of their product, and promote customer’s testimonials. So, acquiring this digital marketing skills is of great benefit.
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5. Web Data Analytics
Web analytics helps you analyse the behavior of the people that visit your website. With analytics tools, you get real time information about the visitors of your website, the pages they visit, how much time they spend on your site etc.
This is a valued information that a business owner needs to make informed business decisions. It is best to employ the services of a data analytics if you can’t make sense of the data.
Interestingly, there are several analytic tools you can use to analyse data and gain insights from your audience. An example is Google Analytics.
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6. Brand Story Telling
Brand story telling is gaining ground in the market world. Stories have a special way of getting people’s attention. Basically, brand story telling is using a compelling story to connect your brand to customers. Also, story telling help brands improve customer engagement.
You can learn the act of story telling as people want to make a connection to a brand before they make a buying decision. If you are good at story telling, sharpen the skill and learn to develop stories that appeal to your customers.
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7. Email Marketing
Email marketing is one of the most effective means to reach your target audience. However, the success of email marketing depends on the content of your email. The more reason why the business owner should learn to tailor their content and message to their audience.
Email marketing is the process of sending a commercial message to a list of email contacts. Today, there are several platforms that make creating an email campaign easy. One of such is Mailchimp, where you have different template that will make your email stand out.
See Also: 15 Creative Ways Nigerian Small Business Owners Can Market On Instagram
8. Social Media Marketing
Social media marketing is using social media platforms to push sales, connect with your audience and build a brand image. A large percentage of businesses all over the world use social media platforms to grow their
business. So, if you don’t know how this works yet, now is the time to learn.
Today, there are numerous platforms available for business owners to explore: Facebook, Pinterest, Instagram, LinkedIn, Tumblr, Twitter and Whatsapp.
Understand the platform that appeal to your audience and master how to use it. To work smart, you can use apps that will help you schedule posts.
See Also: How To Optimise Your Customer Experience Using Social Media And Boost Revenue
9. Content Writing
Content marketing is one of the most powerful digital marketing skills to acquire. Normally, all forms of marketing requires content and not every business owner understand the art of creating valuable contents. Some entrepreneurs outsource their content writing task. It is nice how we have mastered the art of content creation at ReDahlia.
Companies are in search of people and agencies that will project their brands in a positive light through contents. Good content drives profitable customer response.
The beauty of digital marketing jobs is the freedom to operate from any where in the world. As a business owner, if you understand content marketing, you can tell your brand story in an appealing way.
10. UI/UX Design Skills
Recently, UI/UX Design have become one of the trending digital marketing skills on demand. Most times, people confuse the two but they are quite different.
Basically, a UX (User Experience) designer decides how the user interface works while the UI (User Interface) designer decides how the user interface looks.
With this skill, you can help a company create a customer friendly app or design.
11. Digital Marketing Automation
Marketing automation is about using softwares to automate marketing activities. Most marketing department automate their email marketing, social media posting and campaigns.
Some of the tools businesses trust include Buffer, HubSpot, Marketo etc. With these softwares, you can schedule your posts for the week on several social media platforms and go to rest.
See Also: Digital Marketing 101 For Small And Medium Businesses
12. Graphic Design Skill
It’s a huge plus when a digital marketer have graphic design skill. Most contents used in the digital world requires graphic design.
Basically, graphic design is communicating your contents in a visual manner through photos, texts and illustrations.
Graphic designing is a skill that cannot become irrelevant, but will evolve overtime. A business owner needs to constantly update themselves on the graphic design softwares available. Some of the most used softwares are: CorelDraw, Adobe Photoshop, Adobe Illustrator, Canva etc.
13. Web Design
Web design is about creating websites where brands can project themselves to their target audience. Additionally, web design has several aspects, including web page layout, content production, graphic design and the likes.
Normally, a digital marketer should know how to use basic web design platforms like WordPress, HTML/CSS.
See Also: Seven Things To Consider Before Building A Website For Your Business
14. Affiliate Marketing
Affiliate marketing is another skill that earns you good money. An affiliate is someone who promotes or markets a product in an attractive way that make buyers interested in the product.
In affiliate marketing, the business owner gives the affiliate marketer commission for marketing a product or deal if someone eventually buys.
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