Maintaining a blog platform for your business is one effective means of creating visibility for your brand. Knowing the blog post types for small businesses as an entrepreneur is important. This is so because blogs are integral to a business venture’s content marketing strategy and add credibility to your niche operations.
Keeping your readers engaged on your blog platforms with relevant content that addresses their pain points is a game changer for small businesses. These contents can also educate them about your products and services and point them to opportunities within your niche market. This excellent time-tested value delivery model has always been known to rub off positively on business sales.
Do you want to get your readers coming back over and over again to your blog posts? If your answer is yes, as I believe it is, you need to provide fresh, relevant, and attention-grabbing content for them. But first, how do you go about this? Stay close by to find out.
In this article, I will share with you ten blog post types for small businesses with the potential of drawing new business leads to your brand. And it begins with publishing a variety of content types on your platform.
Why Should You Publish A Variety Of Blog Posts?
Variety is the spice of life, as the saying goes, so it’s time to infuse more diversity in your business blog posts as this will bring along a new sense of hunger and expectation on the part of your readers. Below are some of the reasons you need to diversify your content.
1. Expand Your Target Audience By Attracting More People
Perhaps you have been the King of “how to” articles, thank you for that, but you need to understand that not all your audience is searching solely for “how to” articles. Members of your target audience are also searching for “best of” articles, listicles, product reviews, etc.
With a bit of diversification of your content, you can undoubtedly net in a significant number of your targeted demographics searching for slightly different blog post types.
2. Be The Leader Of Thought In Your Industry
Being a thought leader in your industry commands certain privileged advantages. For instance, you will always be the to-go for authentic industry-relevant information. Also, your professional input will be held in high regard.
And how do you become a thought leader in your industry? By widening your information net through the coverage of a wide range of topics in your niche market and publishing different types of blog posts.
When you do this, you position yourself as an industry expert who knows the latest trends and news in the industry and is willing to teach and mentor others. In addition, positioning yourself as an industry thought leader increases your business network, leading to organic traffic to your business website.
Read also: How To Become A POS Agent With Nomba.
3. Be A Trust Guardian (Build Trust With Your Readers)
Gaining your target audience’s trust is important in converting them to buyers. And to earn their trust, you need to be trustworthy first.
Here is some good news. Most members of your target audience are still trying to understand their problem properly and still considering all their options.
Therefore, if they trust you, you will naturally become their first point of call.
Now, let’s explore the ten types of blog posts that will fetch you more site visitors and eventually more sales.
10 Blog Post Types For Small Businesses
1. “How To” Blog Posts
“How To” is one of the popular blog post types for small businesses that show someone how to do something. This blog post format is often used for things like tutorials, resources, guides or just any topic where you’re showing someone how to do something.
This post can be beneficial to your audience because it employs a hands-on approach to dealing with the subject matter being discussed. Most of our premium content are in-depth How-Tos. You can find them here.
A “how to” blog post is written as a sequence that follows each other closely. First, you do this, and then, you do this other thing. As a result, the critical question you need to ask as a writer is, “What comes next after this?”
A simple hack on writing the best “how to” blog posts is to start at what you consider the base level or the very beginning. Keep building until you reach the final level of the subject matter you are working on.
Also, considering that this type of post details steps to do something or follow a particular process, you should make it more visually appealing by integrating infographic elements.
2. Listicle Posts
A listicle post is an article written in a list format, with each list item typically including either a few sentences or multiple paragraphs. The most common form of listicle posts can be a short list of 8-20 item points. All of which are contained within an umbrella of a specific theme.
You can also enhance these list items with additional detailed information around each item point. And the purpose of this is to provide more clarity to the subject matter at hand. An example of this is – List of HMOs in Nigeria.
3. Curated Posts
Curated blog posts are content from other reputable sources or parties that you aggregate and share on your platform. Due credit should be attributed to the original publishers. This could be expert interviews with industry thought leaders or aggregated content from different sources into one super blog post.
Sharing content from other sources on your platform portrays your business brand as being non-self-centred. It positions you as a broad-minded company that respects varying perspectives on industry subject matters.
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4. Personal Story Or Experience Posts
No matter what shades your blogging activity comes in, it is still a personal activity at the end of the day. And creating a solid connection between yourself and your readers is one sure way of growing your business brand.
Your personal story or experience post could be inspired by any of the following: a success story, a failure or lesson learned, a motivational piece, or something funny. Writing this blog post aims to encourage and inspire your audience with your authentic experience. An experience that resonates with their own life story too.
And this helps you better connect with your audience as they are likely to relate to your humanity, mirroring your wins and losses to their own life experiences. Ultimately, this strategy will, in turn, reinforce your personal and brand authenticity.
5. Interview Posts
You can’t get it wrong with interview blog posts. They are a great way to add value to your readers and, at the same time, provide visibility to your business brand. This is how it works- When you interview someone for your blog, you get their professional insights and perspectives on the subject matter. These insights can result from the many years of their industry experience, which are invaluable.
With interview blog posts, you can get some great and rare insights that ordinarily you wouldn’t be able to write on your own. And this means the quality of the value you are offering to your target audience is significantly enriched.
One of the ways you can go about publishing your interview blog post is to send your interview prospects a list of questions for your interview and have them fill out a written response. You can now edit and format the interview draft and publish it on your blog.
Interview blog posts are great avenues to drive traffic to your site since there is a good chance that your interview guest will want to share the content with their networks and on their platforms too.
6. Product Or Service Review Posts
As a writer, you can take advantage of many opportunities for product and service reviews. These opportunities come with significant possibilities for your brand too.
Product or service review blog posts are content items that share your personal experience or journey while using a particular product or service. Different scenarios apply here. You can review a physical product you purchased or one that was provided for free in exchange for the review. It could be a digital product (a course, for example), a service, or even an app.
It is crucial, however, to make sure that your reviews and recommendations are authentic and genuine. Don’t just write reviews to earn commissions from sales if you are an affiliate marketer. Doing so can make your audience stop trusting your recommendations and your content.
7. Infographics And Video Content
Welcome to the world of visual storytelling. Our world is visual, so why not make your content visually appealing? An Infographic blog post is a visual representation of information or data. And this pretty much includes using data visualisation aids like pie charts, bar graphs, and others to represent information for easy and simplified understanding.
A blog video post, on the other hand, makes use of videos embedded within texts on the blog post. And this provides your audience with an alternative way to consume your content by reading, watching videos, or doing both.
Both infographics and video blog posts can be used as standalone content materials. And can as well be combined with the regular text-based post as a single blog post. Also, both content types can be repurposed from your regular article posts. And this will save you time and ensure you maximise your content mileage across your online platforms.
We have repurposed most of our content into video. Subscribe to our channel and turn on the notification so you are the first to know when new content is published.
8. Ultimate Guide
Ultimate guides are long-form blog posts that extensively and exhaustively cover a particular topic. Often, these types of posts go with titles like ultimate guides, comprehensive guides, or complete guides.
The ultimate guide type of content often serves as cornerstone content with a subject matter relevance and usefulness for many years to come. However, you may need to update them from time to time in light of advances in knowledge and technology.
We have the Ultimate Legal Guide, Comprehensive business guide and marketing guide.
Starting A Business In Nigeria: A Comprehensive Guide.
9. Profile Blog Posts
A profile is usually written in a story format. Although similar to an interview post, it goes beyond an interview post’s questions and answers style. It deepens the subject matter discussion featured in your profile by approaching it from a holistic point of view.
In many instances, profile articles showcase the success stories of the individuals being profiled. These individuals can be captains of industries, investors, inventors, innovators, technocrats, etc.
An essential rule of thumb to follow when writing a profile blog post is to ensure that those you profile on your blog platform are individuals with industry relevance, as they will appeal more to your target audience and readers.
10. Expert Roundup Blog Posts
The expert roundup type of blog post is terrific for web traffic. This type of post involves aggregating the views of a group of individuals who are experts in their fields. The idea here is to deliver enriched expert opinions on trending topical issues to your target audience.
Although it takes time to plan, interview and aggregate these views. Your effort as a business owner is not in vain because you are better off with rich insights that will benefit your readers than fluffy content with no real value.
The steps you have to take might involve identifying all the people you want to interview. Reach out to them, organise the responses you get from them, and compile those responses into a blog post. And finally, you let all the participants know once the post has been published.
So, here you have it- the ten blog post types for small businesses. Which of these blog post types will you try out for your business? Think especially in terms of delivering the best results for you.
The blog post types for small businesses listed above are by no means exhaustive. Do you feel we left out anyone? Share your insightful thoughts with us in the comment section below.