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Mini Importation – How To Start Mini Importation Business In Nigeria

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The first step to starting a mini-importation business is to learn about it. Unfortunately, many people think mini-importation is just a business you jump on and start making money from.

As a result, many have lost their hard-earned money. Contrary to what most people think, there is no easy business to start. A good amount of hard work is needed to make any business successful and, a mini-importation business is not left out.

Start Your Business in 30 Days Even If You Don't Have An Idea
Start Your Business in 30 Days Even If You Don’t Have An Idea

See Also: How To Start An Export Business In Nigeria

Since I can remember, many people have wanted to invest in the mini-importation business but don’t know how to go about it. This is one of the reasons for this article.

Indeed, the mini-importation business is one of the cheapest businesses you can start and in a few months, start smiling your way to the bank. With just N10,000, you can begin and make as much as 200% profit depending on your marketing and sales prowess.

Importantly, if you want to succeed fast in this business, you must focus on products that are in high demand. I will call such products ‘hot products’. If you can access these products, you are halfway to making your mini-importation business a success.

It’s no longer news that Nigerians trust imported goods than locally produced goods. So, this means that there is a ready market for your products.

In this article, you will learn the step by step guide you need to succeed in a mini-importation business. Also, you will learn the pitfalls to avoid and the best websites that will help you run your business.

If you prefer to learn through video, watch the full video here and subscribe to our channel for more in-depth business ideas and business insights.

What Is Mini Importation Business?

As the name implies, a mini-importation business is a simple business where someone buys a product from overseas at a cheap price and re-sells it at a higher price for profit. This business is mainly done online.

At the moment, most people deal with Chinese companies because they tend to have varieties of products that can be gotten at a relatively low price.

Usually, a lot of people see the mini-importation business as a small scale business. But, on the contrary, you can also import a large number of products depending on your capital.

Hence, a mini-importation business is for people with low capital and people who have a huge capital to invest in. You can decide to start with as low as N20,000 or as high as N10million.

See Also: How To Stay Motivated When Things Get Tough And Stressful.

Before now, only specific organisations with substantial capital investments deal in the importation business. Fortunately, with the advent of the internet and technology, anyone can engage in any business. We are now boundless, and there’s no limit to what we can achieve.

What You Need To Begin Your Mini Importation Business

All you need to start a mini-importation business are things you already have or can get at just the tap of your finger.

Go from idea to starting your business in 30 days
Go from idea to starting your business in 30 days

In no particular order, here’s a list of all you will need to begin

  1. A personal computer (PC) or mobile phone
  2. Reliable internet connection (It can be a modem, Wifi, Mifi, etc)
  3. Valid address where your products can be delivered to.
  4. Valid e-mail address
  5. Start-up capital

With this list, you are good to go. The exciting part is that, with your mobile phone, you can place an order from the website of your choice, make a payment, input address and get it delivered to you. It’s that simple.

See Also: How To Write A Business Plan Step By Step For Your Business

Why You Should Consider A Mini-Importation Business

  1. Being an importer can serve as a side hustle for you while you maintain your full-time job.
  2. If you choose the right product and select the right market, you can cover your one year salary with just one successful import (depending on what you earn anyways).
  3. You can get cheaper products than your counterpart if you have good negotiation skills. Even if you consider the products cheap, you don’t
    necessarily have to pay that exact amount. You can go further by bargaining prices with the suppliers and in the long run, improve your profitability.
  4. Some importers tend to reach their financial goals on time because the more you venture into the business, the more exposed you will become to several opportunities in the mini importation business.

See Also: 100 Profitable Business ideas you can start in Nigeria

Step By Step Guide To Starting A Mini Importation Business

Step 1: Register Your Business

The first thing to do when starting a business is to put a structure to it. In Nigeria, you can get your business registered through the Corporate Affairs Commission (CAC).

Customers trust registered businesses because they know that they can trace you if anything happens to their money. So, to gain your client’s trust, register your business with CAC.

Over time, aspiring entrepreneurs find it difficult to register their business by themselves. This is why companies like ReDahlia take the stress off them. You can get your business registered with them with just a token, and your certificate will be available within 3-10 working days.

See Also: Factors To Consider Before Choosing A Business Structure

Step 2. Find A Cheap And Reliable Import Portal

Import portals are websites you can get your products from. In other words, this is the portal where your online importation transactions will be carried out. This first step is crucial to your business because, at this point, you may encounter fake websites that may loot money from you.

There is also a possibility of choosing a website with pricey products. If you buy a high priced product coupled with the shipping cost, it will negatively impact your profit margin.

Therefore, before choosing a website, research the website and check the reviews, feedback score, and rating of the website.

The rating is between 0-100% and 0-5 star reviews. It is always best to go for websites with up to 90% ratings that do not have less than 4-star reviews. Some of the popular websites are 1688.com, AliExpress, Alibaba.

The next thing to do is to head straight to the websites and create an account with them. It’s not rigorous to do. Among the three listed websites above, 1688.com has proven to be the cheapest supplier. Hence, many make it their preferred choice. The website is written in Chinese, but you can easily translate it to English on the site.

Alibaba is also popular because it’s majorly a marketplace for manufacturers and wholesalers. However, they have a minimum order quantity (MOQ).

See Also: How To Start A Wholesale Distribution Business

Step 3: Source For Products

After selecting your supplier website, the next thing to do is search the website for the products of your choice. There are several goods you can
import, and perusing them all can get confusing and overwhelming. So, make a decision on a particular product based on your target market.

Things To Consider Before Choosing Products To Import

1. Choose Your Market And Know Their Local Needs

Which country do you want to do business in? What is the population of the country? What are the products selling fast in the country? You should be able to answer these questions when choosing your market. Different countries will have different needs, and the products that sell in a particular country may not be lucrative in another country.

You also need to study the climate, geographical position, culture and lifestyle of your target market. It’s also imperative that you get familiar with the products that are selling successfully in the market. You may not get the full information on what you need, but knowing a few things about the market will save you from incurring unnecessary costs.

Meanwhile, the demand for certain products may change from time to time and from season to season. Therefore, you need to keep your eye on trends in your industry.

See Also: 12 Online Business Ideas That You Can Start From Home And Become Rich

2. Get Familiar With The Local Norms

A crucial part of deciding what product to choose is getting familiar with the formalities involved in the importation process. In addition, if there are products that are termed illegal in your local market, you need to be aware of them.

In addition, some of these goods may come with quantity limitations or a certain tax implication that you need to cover to complete the import process. Knowing them beforehand will save you from surprises when you get to the shipment stage.

Meanwhile, it may be challenging to wrap your head around all the required taxes, laws and authorities. This is where the lawyer comes in. You can hire a lawyer to look over the details of your importing process and educate you on the different regulations you need to comply with.

3. Check Reviews On Each Product

Before ordering a product, scroll down to the end of the product you wish to ship and read the reviews of other customers about the product. Also, make sure you go through the product description. Also, check the delivery methods and the seller’s guarantee of the product.

See Also: 10 Business Ideas To Start With 100K In Nigeria That Will Make You Millions

Fast Moving Products In Nigeria To Import

a. Shoes, Bags, Wrist Watches And Clothing

These are some of the basic needs of people everywhere in the world. You cannot go wrong with these products regardless of the competition. There’s a ready market for these products, and you will always find customers that will patronise you. You can get these items at a cheap price and resell them for profit.

b. Gadget/Electronics

Without mincing words, Nigerians love gadgets. Although some Nigerians no longer trust China phones, there are other gadgets from China they go for.

Here are some of them:

  • Bluetooth Speakers
  • Smart Bracelet Wireless Headset
  • Toilet Led Light
  • Wireless Earpod
  • Super Bright Led Torch Light
  • Warm and Cooling Cup Holder
  • Wireless Phone Charger
  • Mobile Phone HD Projector Bracket
  • Waterproof case for iPhone and Samsung Galaxy
  • Flash Drive
  • Selfie Stick
  • Engrave Pen
  • Waterlemon Slicer

See Also: Creative Business Ideas For Fresh Graduates In Nigeria

c. Body Fitness Products

We are in an era where everybody wants to stay fit and slim. So products that will help them achieve their dream bodies is something you can invest in. Here are some examples:

  • Waist Trainers
  • Slim Tea
  • Body Shapers

d. Gift Items

Nigerians love parties. There’s hardly a Saturday without a party going on, especially in Lagos. One of the challenges party organisers face, is sourcing the right gift items to give to their attendees.

The good news is that China is one country where you can find cheap and uncommon gift items. You can source for the right gift item, advertise and make your sale. Interestingly, people tend to buy gift items in bulk, so you can make your money back at once from one buyer.

See Also: 12 Eco-Friendly Business Ideas That Can Make You Wealthy.

Step 4: Make Payment

The next step is to pay for the products you ordered. Again, secured measures have been put in place to help ease payment challenges. Gone are the days when paying to import products involved rigorous long processes.

With the advent of the internet, it’s almost like a walk in the park. Right from your house or office, you can make payments to China, the USA, the UK or anywhere in the world. Of course, the payment channel to use will depend on your supplier. Some suppliers accept Visa Card or Mastercard, some Paypal or Alipay.

See Also: Work From Home Tips That Helps Productivity For Teams And Businesses

If you are scared about losing your money or not getting your exact order, it will interest you to know that these websites have measures to mitigate such risks. They call it “Buyers Protection” or “Escrow”. The Escrow is a measure these websites have put in place to protect you.

Here is how it works; once you make a payment, the money doesn’t go directly to the seller’s account; the website holds the money. Once you confirm receipt of your order, the funds will then be released to the supplier. If the goods delivered are different from what you ordered, there is a “Dispute Form” that you can fill, and you’ll be refunded.

There is no risk-free business, but the risk in this business is relatively minimal.

See Also: Service Based Business Ideas To Start For Entrepreneurs

Another Way To Pay For Your Product

The first payment approach earlier discussed is not so common. The easiest route most mini-importers take is the logistics route. There are companies here in Nigeria you can place your order through. With this approach, you will open an account with both your import portal and the logistics website.

Once you select the product you need from the import portal, you will copy the link to the logistics website and place your order through them. In turn, the logistics company will track and get your order shipped to their office on your behalf, and once it arrives in Nigeria, you can pick your goods from their office. This appears to be a straightforward approach that has worked for many.

The logistics companies get a commission of the goods ordered. Usually, the charges are reasonable. Your order will arrive within 2-3days, 7days or 14days, depending on how fast you want it delivered. The faster the delivery time, the more expensive.

The challenge with logistics companies is that not all logistics companies can help you return your goods if it is different from the order you placed. So, ensure you ask the right questions about what their services entail before using them.

See Also: Side Hustle Business Ideas You Can Start To Earn Extra Cash.

Step 5: Order Delivery

As discussed earlier, if you involve a logistics company, they can either deliver to you using delivery companies, or you go to their office to pick up your order.

If you placed the order directly, your product would be delivered to you in two ways:

1. Free Shipping

If you are not in a hurry, you can opt for the free shipping option. Although it is slow, it’ll help you save costs and maximize profit. Most times, it is delivered between 20 to 30 days. Then, you can pick up your order from China Post Air Mail/Parcel or Hong Kong Mail services.

China Post is the official postal service of China. The small parcel and large package of China Post and Hong Kong Post can be tracked if registered. When using free shipping, endeavour to include your phone number so that you can be contacted when your goods arrive.

Sometimes, you may not track your order but be rest assured that it will be delivered to the nearest China Post. That’s why you need to include your phone number.

2. Premium Delivery

This is faster and more traceable. The deliveries can be done through DHL, FedEx, or EMS, and it arrives within 3 – 5 days. One way to reduce cost is to request that some irrelevant packages in your order be removed to reduce the weight and cost of shipment.

See Also: Home Business Ideas – 10 Profitable Home Business Ideas To Invest In

Step 6: Advertise Your Product And Start Making Money

No matter how good your product is, if you don’t advertise it, people will not know about it and therefore will not buy it. So, at this point, you will need to make noise about your product. If you’ve carried out step three well, you will not find it difficult to identify your target audience.

35 Business Ideas

Marketing Channels For Your Imported Goods

1. Social Media

Open a business page for your product on Instagram, Facebook, Twitter, and other social media platforms. In recent times, these platforms have been re-designed in ways that help businesses reach their target market.

If you are not familiar with them, open an account first and get acquainted with them. Then, ensure you explore all the options available, from running targetted promotions (Our ‘DIY: A Practical Guide To Running Instagram Ads will guide you) to exploring the stories sections. Finally, post regularly and engage with the audience. Social media marketing success has a lot to do with good visuals and captivating captions.

See Also: Proven Way To Validate Your Business Idea With Customers

2. Referral

Another marketing avenue you can explore is building a referral network by compensating anyone that brings clients to you. It could be in cash, gift or kind. This works well because people want to know what’s in it for them before becoming an evangelist of your business.

See Also: 14 Small Business Ideas For Entrepreneurs In Lagos

3. Word Of Mouth

As old fashioned as this may sound, it still works like magic. Make it a habit to tell anyone that comes around you about your business. And, don’t leave anyone out. From families to friends, neighbours, church or mosque members, social gatherings and the likes

4. Distribution of Flyers And Handbills

Another method is to employ a graphic designer to help you with flyers or handbills. You can share this in banks, corporate organizations or gatherings where your target audience visit regularly.

If you cannot do the sharing yourself, there are companies whose job is to distribute flyers, posters and the likes. All you need to do is to tell them about your target locations. Then, you can pay them to distribute your marketing materials for you.

See Also: 10 Top Business Ideas For A Stay-At-Home Mom In Nigeria

5. Local Advertisement

There are several popular newspapers and magazines you can run your advert through. However, it doesn’t have to be a physical newspaper or magazine; it could also be an online advertising platform like Entrepreneurs.ng where your business is put on the world map.

The advantage is that you will have access to the site’s daily visitors, and you can quickly convert them to your customers.

There you have it. Are you already running a mini importation business, or do you want to start a mini importation business? We will like to hear your thoughts in the comments.

Are you doing something unique in your industry, and you want the world to hear about it? Reach out to us today to tell your story.

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112 thoughts on “Mini Importation – How To Start Mini Importation Business In Nigeria”

  1. Anthony James Umenwo

    Wow this Is what am looking for. Thanks a lot you’re the best. Thanks a lot. I don’t know the word to use but thank you

  2. Good day sir/ma. would be glad to go into mini importation business. please direct me. thanks

  3. Rosy chisom

    Thanks this information helped alot am looking forward in starting a mini importation thanks

  4. Ehapa Tonia

    Thank you so much. I really enjoyed your teachings.. but I still want to know more about this minin importion business… I will love to hear from someone please

  5. Mini importation is one of the gold mine in Nigeria right now and many are yet to tap into it. I always tell my students that as they are learning Affiliate marketing under my tutorship, it is advisable to add mini importation to it.

  6. Nobody will read this without getting the full foundational knowledge , i love these and am planing to start up with a reasonable befeating capital for mini importation

  7. Thank you for the information it was helpful and I would want to start a mini importation business

  8. Ransomed Victor Nnamdi

    I am much ready for the mini importation, but I desire to be mentored, please.

  9. Ransomed Victor Nnamdi

    Thank you very much for this article! I’m super excited!
    I would desire a mentor to mentor me, please.

    1. Thank you so much for being so interested.

      Get the comprehensive guide, which contains the step-by-step guides to starting the business and the cost of starting the mini importation business and 34 other businesses. Please get it here: https://www.entrepreneurs.ng/35-business-ideas/

      We can be reached directly: 08038874148. Thank you.

  10. Niimat waziri

    Thank you for this guide, am a newbie trying to start a mini importation business but I have no knowledge about the biz, this will help a lot. Hope you have article about shipping fee

  11. Saint Oliver

    This has been so informative. I find this article motivating. Thanks for taking time to educate me on this particular subject. It’s my kin interest in this subject that led me to making the research in the first place. Once again, thanks

    1. Thank you for reaching out to us. Please get our researched guide on how to start the mini importation business in our shop.

  12. Chukwuemeka Ugbor

    i love this write up it is encouraging and expository. i am interested in mini importation of Electric bulbs and other cheaper products. how do i start it.?

      1. Benjamin Okpuru

        I found this write up interesting, educative and motivational, I like the fact that it contains explanations on how to go about it, and you explained the risks to avoid and benefits with an easy way to follow, kudo to the author 👍

        1. Thank you, Benjamin.

          We are glad you found the content insightful. Do get the comprehensive guide which contains the step-by-step guides to start the business, marketing strategies and the cost of starting the business. https://www.entrepreneurs.ng/35-business-ideas/ We can be reached directly on: WhatsApp: 08038874148. Thank you.

  13. I love this a lot because I also teach mini Importation. I’m also a website builder and designer.

  14. Emodadi Ambrose

    Wow, what an inspiring article I’m so interested.

    I want to know more and start an importation business.
    Thanks.

  15. Hello, I am interested. How much will it cost to start including all the shipping and clearing fees?

      1. Wow! So informative. Thanks so much for this. I’m also interested in it, can you please guide me on it?

  16. Thanks for your inspiring article, God bless you. Please I’m a student, if I want to start mini importation how much capital do I need (the lowest amount to start with) to cover the shipping including shipping fees and all other fees, and also which is the best shipping agent in south west Nigeria to partnership with ? Thanks

    1. Hello Precious,

      We’re glad you’re interested in starting the mini-importation business. You can get a comprehensive proposal to start the mini-importation business here: https://www.entrepreneurs.ng/35-business-ideas/

      It contains a strategic and financial breakdown of the most lucrative businesses in Nigeria. Do let us know if you have any concerns.

      Thank you.

  17. Thanks for the enlightenment. I really want start a mini importation business. But my question is, will I be the one to clear the product from custom or the shipping company?

    1. Hello, Marvellous.

      Thank you for reaching out. We already sent you an email using the email you provided here. We have a detailed resource about the step-by-step guide to start the mini importation business and 34 other profitable business ideas. There’s also investment cost analysis for the business.

      You can get the crash course here: https://www.entrepreneurs.ng/35-business-ideas/

      Thank you.

    1. Hello Ibe,

      We’re glad about your decision to start the mini importation business. Kudos!

      You’re lucky because we just launched a comprehensive guide that contains the cost breakdown of starting the mini-importation business and 34 other profitable businesses.

      You can get the guide here:
      https://www.entrepreneurs.ng/35-business-ideas/.

      Do let us know if you have any concerns.

  18. Ojile Emmanuel Sunday

    I’m interested in this business but I need more enlightenment with respect to security involve.

    1. Hello Sunday,

      We’re glad you found the content insightful. You can start implementing all you learnt from the guide. However, you can book a consulting session with us through https://www.entrepreneurs.ng/business-consulting-services/

      Also, we have a more comprehensive guide coming out soon that contains the strategies and investment cost of starting the mini importation business and other businesses. This will be launched soon on Entrepreneurs.ng and we will make the announcement once it’s launched. Do keep tabs on Entrepreneurs.ng.

      Thank you.

  19. Chinaegbogu victor

    It’s wonderful how could this be done and how to get the real website which is to be and reliable

    1. Hello Victor,

      We’re glad you found the content very helpful. You can start implementing all you learned from the guide. Of course due diligence is advised and you have to do more research.

      However, we have a more comprehensive guide coming out soon that contains the strategies and investment cost of starting the mini importation business and other businesses. This will be launched soon on Entrepreneurs.ng and we will make the announcement once it’s launched. Do keep tabs on Entrepreneurs.ng.

      Thank you.

      1. Thanks for the lecture here, it’s really encouraging. I think with this, I can start my mini importation.

    1. Hello,

      Thank you for reading. We’re glad you found it insightful. Please know that we have a comprehensive guide coming out soon that contains the investment cost and strategies for starting the mini importation business and other businesses. Do keep tabs on Entrepreneurs.ng because we will make the announcement once it’s launched.

      Thank you.

  20. I really appreciate your time in putting these interesting tips together.
    But my question is in a case of no personal company what can be done.
    Pls I need a reply

    1. Hello Esther,

      We’re glad you found the content very helpful. The first step to running a structured business is registering it with CAC. You can reach us on contact@redahlia.com or 08188122223 to help you with the business registration process. After that, you can start implementing all you learned from the guide. However, we have a more comprehensive guide coming out soon that contains the strategies and investment cost of starting the mini importation business and other businesses. This will be launched soon on Entrepreneurs.ng and we will make the announcement once it’s launched. Do keep tabs on Entrepreneurs.ng.

      Thank you.

  21. I’m really impressed with this guide, I want to know for how long will it take someone to prepare for this mini importation business, cos I’m really interested in running the business.

    1. Thank you Aminat for reading.

      We’re glad you found the content very helpful. You can start implementing all you learned from the guide. However, we have a more comprehensive guide coming out soon that contains the strategies and investment cost of starting the mini importation business and other businesses. This will be launched soon on Entrepreneurs.ng and we will make the announcement once it’s launched. Do keep tabs on Entrepreneurs.ng.

      Thank you.

    1. Hello Muninat,

      We’re glad you found the content insightful. Interestingly, we have a comprehensive guide coming out soon that contains the strategies and investment cost of starting the mini importation business and other businesses. Do keep tabs on Entrepreneurs.ng because we will make the announcement once it’s out.

      Thank you.

    1. Hello Grace,

      We’re glad you found the content useful. Interestingly, we have a guide coming out soon that contains the investment cost of starting the mini importation business and other business ideas. Do keep tabs on Entrepreneurs.ng because we will make the announcement once it’s launched.

      Thank you.

  22. Good day, this is quite educative and comprehensible. I would like to know how to start, everything i need to know to kick off. Thank You.

    1. Hello Nancy,

      We’re glad you found the content insightful. It will interest you to know that we have a comprehensive coming out soon that contains the investment cost and marketing analysis for starting the mini importation business and other business ideas. Please, keep tabs on Entrepreneurs.ng because we will make the announcement as soon as it’s released.

      Thank you.

    1. Thank you Chibuzor,

      We’re glad you found the content insightful.

      We have a comprehensive guide coming out soon that’s more comprehensive and contains the cost of the investment for starting the business. Please, keep tabs on Entrepreneurs.ng because we will make the announcement as soon it’s launched.

      Thank you.

    1. Hello Usman,

      We’re glad you found the content useful.

      Please know that we have a comprehensive guide coming out soon with the investment cost of starting the mini importation business and other business ideas. Do keep tabs on Entrepreneurs.ng because we will make the announcement as soon as it’s published.

      Thank you.

    1. Hello James,

      We’re glad you found the content insightful. Please know that we have a comprehensive guide coming out soon. It contains the financial breakdown of the investment you need to make to start the business. Please, keep tabs on Entrepreneurs.ng. We will make the announcement as soon it’s released. Thank you.

    1. Hello Charles,

      We are happy that you found it insightful. You should know that we have a guide coming out soon that’s more comprehensive. We will make the announcement as soon as it’s released.

      Do have a nice day.

  23. Merit Christian

    This article is really inspiring, I can’t wait to be an importer, but I need someone to help me further. God bless you for been a blessing to someone like me and to others!

    1. Hello Christain,

      Thank you for reaching out to us. We are glad that you found the content insightful. With the content, you can take your first step and start the business. Also, we have a guide coming out soon that’s more in-depth. The guide will have other business ideas too. Keep tabs on Entrepreneurs.ng as we will make the announcement as soon as it’s released.

      If you will like to consult with us on business strategy, please reserve us by emailing us on business@entrepreneurs.ng.

      Thank you.

      1. Hello Habeebat,

        We are glad you found the content insightful. What you need is to start implementing what’s written in the content.

        If you still need guidance, we have a comprehensive guide coming out soon that contains the investment cost and more. Please, keep tabs on Entrepreneurs.ng because we will make the announcement as soon as it’s published.

    1. Hello Ijeoma,

      Thank you for reaching out to us. With the content, you can take your first step and start the business. Also, we have a guide coming out soon that’s more in-depth. The guide will have other business ideas too. Keep tabs on Entrepreneurs.ng as we will make the announcement as soon as it’s released.

      Thank you.

    1. Hell John,

      We are glad you found the content insightful. We have a guide coming out soon that’s more comprehensive. Keep tabs on Entrepreneurs.ng because we will make the announcement once it’s out.

      Thank you.

  24. Peter Jenny.

    I’m still a student, and I want to be an enterpreneur (importer), I’ve read this tips, and I’m interested in this, I just need some help to further more. I will be glad if I will have someone to help.

    1. Good. We have a guide coming out soon that contains the financials to start the mini importation business. As soon as it’s out, we will announce it on the platform. So watch the space.

  25. Cecilia Imadu

    Thanks for the insightful guide. I am interested in mini Importation. I will be glad if you can mentor me.

    1. Hello Debisi,

      Thank you for reading. Please, use the share button and share it with your friend. Subscribe to the platform for more business ideas.

    1. Hello Samuel,

      Thank you for reading. Please subscribe to the platform and follow us across social media: @redahliabiz where we share tips that can help you grow.

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